Publications

October 1998 (Revised March 1999)
Case

Microsoft in Transition: Bill Gates's Leadership

By: Christopher A. Bartlett and Takia Mahmood

Keywords: Leadership; Change Management; Computer Industry

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January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

October 1979 (Revised January 1983)
Background Note

IBM Corp., Background Note

Describes some aspects of how the senior managers of IBM conducted its affairs. Much of this note is a factual description of the design of the organization and of the formal process by which members of the organization worked together. Also contains excerpts from... View Details

Keywords: Management Style; Organizational Design; Organizational Structure; Management Teams; Computer Industry; United States

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April 1986 (Revised June 1986)
Case

Mexico and the Microcomputers (A)

By: James E. Austin and Dennis J. Encarnation III

Keywords: Computer Industry; Mexico

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05 Nov 2001
Research & Ideas

Venture Capital Goes Boom—or Bust?

Ninety percent of new entrepreneurial businesses that don't attract venture capital fail within three years. A software engineer at the government contractor EG&G, Don Brooks had been working on computer systems for the Idaho National... View Details

Keywords: by Paul A. Gompers & Josh Lerner

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

improvement and offer new methods to city planners and real estate developers looking to identify areas in need of improvement. The collaborators reveal their findings in a May 2017 paper in the Proceedings of the National Academy of Sciences, View Details

Keywords: by Michael Blanding; Real Estate

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

programs? What management practices work best? Catching Affiliate Fraud Edelman and Brandi, admitted computer geeks, developed software that allowed them to observe management structures within companies using affiliate branding. Edelman,... View Details

Keywords: by Kim Girard; Advertising; Publishing

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

projects on time with limited computing resources while also limiting friction among the forces. The crazy solution: Brandeau asked Disney Animation (Disney bought Pixar in 2006) if the studio could borrow 250 computers, an idea someone... View Details

Keywords: by Kim Girard

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Computer Industry; Computer Industry

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Computer Industry; Computer Industry

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

to prevent this apparent discrimination? In their paper “Racial Discrimination in the Sharing Economy,” the researchers note that the most obvious way to squelch racism on Airbnb is to squelch the ability to identify the race of guests or hosts online. To that end,... View Details

Keywords: by Carmen Nobel; Accommodations; Web Services

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

January 2017
Case

T. Rowe Price and the Dell Inc. MBO (A)

By: Lena G. Goldberg

T. Rowe Price’s mutual funds, separate accounts, institutional investors, and retirement accounts were, in the aggregate, Dell Inc.’s third largest shareholder in 2013 when Dell announced a management-led buyout, or MBO, structured as a merger. In considering whether... View Details

Keywords: Fiduciary Duties; Management Buy-out; Mergers and Acquisitions; Valuation; Business and Shareholder Relations; Computer Industry; Computer Industry; Delaware

September 2009 (Revised December 2011)
Teaching Note

IBM Values and Corporate Citizenship (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [308106]. View Details

Keywords: Corporate Social Responsibility and Impact; Transformation; Fairness; Innovation and Invention; Value; Global Range; Organizational Culture; Computer Industry; Computer Industry

March 2008 (Revised June 2009)
Compilation

"Doer's Profile" Bill Gates (William H.) (1955 - )

By: Howard H. Stevenson and Shirley M. Spence

Profile of Bill Gates designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical records. View Details

Keywords: Business Ventures; Personal Development and Career; Success; Computer Industry; Computer Industry

November 2006 (Revised May 2007)
Case

Hewlett-Packard Company: The War Within

By: Krishna G. Palepu, Jay W. Lorsch, Carin-Isabel Knoop and Eliot Sherman

In September 2006 it was revealed that the Hewlett-Packard Company (HP) had been carrying out an extended investigation of its own employees, board members, and journalists outside the company. The investigation was launched in response to a series of leaks to the... View Details

Keywords: Problems and Challenges; Employee Relationship Management; Corporate Accountability; Corporate Governance; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Corporate Social Responsibility and Impact; Communication Technology; Conflict and Resolution; Newspapers; Computer Industry; Computer Industry

September 2001 (Revised August 2005)
Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine

Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details

Keywords: Competitive Advantage; Applications and Software; Product Launch; Computer Industry; Computer Industry; United States