Community - Publications - Faculty & Research

April 6, 2023
Article

A New NFT Launch Strategy: The Wave Mint

By: Scott Duke Kominers and 1337 Skulls Sers

In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details

Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design

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11 Jan 2018
Video

HBS Prospective Student Military Webinar

September 1991
Background Note

Persuasion

Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details

Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy

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15 Nov 2022
Cold Call Podcast

Planning the Future for Harlem’s Beloved Sylvia’s Restaurant

Keywords: Re: Christina R. Wing; Food & Beverage

16 Jan 2024
Cold Call Podcast

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Keywords: Re: Frank Nagle; Information Technology

28 Aug 2020
Video

Mavath R. Chandran

Mavath R. Chandran, a veteran executive in the Malaysian palm oil industry and an advisor to the Roundtable of Sustainable Palm Oil, discusses how the British colonial regime contributed to the complex ethnic make-up of modern day Malaysia. He discusses at length the... View Details

Natalie Epstein

Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details

25 Apr 2014
Video

Randy Hawthorne - Making A Difference

Clubs

Islamic Society

25 Apr 2014
Video

Felicia Lipson - Making A Difference

April 29, 2014
Column

Corporate Reporting in the Big Data Era

By: George Serafeim

Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details

Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations

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23 Feb 2004
Research & Ideas

How Corporate Responsibility is Changing in Asia

To what extent do multinational corporations have an institutional obligation to the Asian countries in which they serve, and does that obligation include holding higher standards than Asian law requires? These questions were debated at the panel discussion... View Details

Keywords: by Julia Hanna

25 Apr 2014
Video

Amy C. Edmondson - Making A Difference

09 Oct 2013
Video

1,800 Stories at Harvard Business School

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

there). However, there’s a lively and robust education sector community within Harvard Business School and you can learn a valuable set of skills and perspectives to take into the education field. For example, what do Boston Public... View Details

October 2021
Background Note

How to Write an Action-Planning Memo

By: Ryan Raffaelli and Akshaya Varghese

The ability to communicate an action plan through writing is essential for advancing ideas, earning credibility, and garnering support. Research has shown that leaders who write formal plans are more likely to execute successfully—written plans help members of an... View Details

Keywords: Writing; Action Plan; Communication; Competency and Skills; Planning

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November 2010 (Revised April 2011)
Case

Google and Earnings Guidance

By: Francois Brochet and David Kiron

The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies. View Details

Keywords: Business Earnings; Communication Strategy; Capital Markets; Corporate Disclosure; Corporate Governance; Business and Shareholder Relations; United States

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June 2011
Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett

Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details

Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web

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