Filter Results:
(1,357)
Show Results For
- All HBS Web
(1,357)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (409)
Show Results For
- All HBS Web
(1,357)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (409)
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
on Wingspanbank.com brings many important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: Susan Young
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
Playing on social media, particularly when the playful activity occurs in real time during a live event, can charm an audience—while in some cases costing little to do so. Dutch shipping container company Maersk Line ran a social media View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
than prospective, divisive rather than inclusive. It works mostly for older white men who are no longer enjoying the inside track in a more equal society. The Trump campaign m.o. is reminiscent of the description of Ed King's successful... View Details
- 03 Jul 2012
- Research & Ideas
HBS Faculty on Supreme Court Health Care Ruling
of health care spending, we should launch a decade-long national "Healthy Living" campaign focusing on nutrition, diet, physical fitness, and stress reduction. We cannot continue to ignore the obesity epidemic sweeping the... View Details
- 27 Sep 2011
- First Look
First Look: September 27
Michael W. Toffel Abstract Process-improvement ideas often come from frontline workers who speak up by voicing concerns about problems and by taking charge to resolve them. We hypothesize that organization-wide process-improvement View Details
Keywords: Sean Silverthorne
- 18 May 2011
- News
Man with a Plan
ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto... View Details
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
doing this.’ But then you can get really inefficient allocation of capital, and that means we solve the problem slower.” Rather than exclusionary policies and divestiture campaigns motivated by preference, Cohen and his colleagues... View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
transformative leadership at the company. Hess served as the chairman of the recent Harvard Business School Campaign and currently serves on the Board of Dean's Advisors at HBS. In addition to the awards ceremony, Vecchione says everyone... View Details
Keywords: Margie Kelley
- 01 Oct 1997
- News
Doing Something Real
have been campaigns in favor of automobile insurance reform and against smoking. As told in the book, both efforts were conducted with typical frenetic panache. Tobias, whose principal residence is Miami, spent more than $250,000 of his... View Details
Keywords: Andrew Tobias (MBA '72)
- 03 Jan 2017
- First Look
January 3, 2017
“no” in negotiation: a “tactical no,” a “no to re-set” that permits moves to favorably alter the underlying setup, and a “final no.” Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52030 Henry Kissinger's Negotiation View Details
Keywords: Carmen Nobel
- 04 Jun 2013
- First Look
First Look: June 4
http://hbr.org/search/513015-PDF-ENG Harvard Business School Case 113-037 Business and Government: Campaign Contributions and Lobbying in the United States This module note on business-government relations introduces students to the state... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 25 Feb 2020
- News
Turning Point: Network Effects
And stay connected: We’re all one big tribe. A former Naval aviator, Bruce Shuttleworth serves on the board of Give an Hour and is an active volunteer for the Brady Campaign to Prevent Gun Violence. View Details
Keywords: Bruce Shuttleworth (MBA 1997)
- 01 Apr 1997
- News
Facing the Music
be tied together in a well-crafted campaign to portray the music in a certain way. Building the bonfire: posters, CD cover designs, concert ads, and music videos need to be tied together in a well-crafted View Details
Keywords: Marguerite Rigoglioso
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details
Keywords: by George Riedel