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Show Results For
- All HBS Web
(1,535)
- People (1)
- News (433)
- Research (1,002)
- Multimedia (2)
- Faculty Publications (293)
- 17 Aug 2010
- First Look
First Look: August 17
types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following... View Details
Keywords: Martha Lagace
- 05 Jan 2010
- First Look
First Look: January 5
(revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions.... View Details
Keywords: Martha Lagace
- 01 Jun 2006
- News
A Capital Asset
twenty-year federal pollution suit against sugar growers and a $7.8 billion bill signed by President Clinton, the project, said to be the most ambitious such effort in U.S. history, involves buying land around the Everglades and undoing... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Schwartz Abstract—Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
specialize in different stages of a complex production process. This paper considers the pricing behavior and profitability of these so-called modular clusters. In particular, we investigate a possibility hinted at in prior work: that for... View Details
Keywords: Martha Lagace
- 01 Dec 2020
- News
New News
citizen, which equals about $490 billion in spending power. That’s an opportunity that many people don’t recognize. Our free-trial-to-conversion rate was above 80 percent for a long time; the industry average is about 33 percent. We think... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
private equity partner, was planning its options after seven years of investment. There were four growth levers Mavi could pull, but each involved selecting one growth path while neglecting another. Should the company invest in growth domestically or internationally?... View Details
Keywords: Sean Silverthorne
- 06 Oct 2020
- News
Clearing the Path to Citizenship
who was working as a senior project manager at Amazon, had become obsessed with understanding why the paper-heavy US immigration process remained so difficult and expensive. “Immigration is one of those overlooked areas where technology... View Details
Keywords: April White
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
Working PapersThe Mirroring Hypothesis: Theory, Evidence and Exceptions Authors:Lyra Colfer and Carliss Y. Baldwin Abstract The mirroring hypothesis asserts that the organizational patterns of a development project (e.g., communication... View Details
Keywords: Martha Lagace
- 29 Aug 2024
- Blog Post
Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship
individualized strategies are insufficient for managing operational, regulatory, and reputational risks. Collaboration is key to tackling these challenges effectively. Celeste, through watershed project development, is poised to address... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
blockbuster projects we just can't seem to get enough of. Your book's thesis suggests that, in the business of entertainment, big moves are the best moves. That's right. Many people think that making many small bets is playing it safe.... View Details
- 01 Sep 2013
- News
Leading the Way
series of regional events around the world, beginning with an inaugural event in April 2014 in Boston. A few things to look out for: How Do You Make a Difference? HBS is starting a community project that asks alumni, students, and faculty... View Details
- 12 Jan 2015
- News
Good Investments
Internet-enabled, branchless banking model. But Rodríguez doesn’t just hand these companies money and wish them well. He wants them to thrive—to grow and scale. He wants them to do so well, in fact, that they attract competitors, forcing View Details
- Web
Harvard Business School
worked in Kansas City, Missouri where he oversaw an experimental summer project for Gordon T. Beaham III (HBS '58). The project, Black Light, Inc., produced comic strips for a television cartoon series marketed for Black children. 16... View Details
- 01 Jun 2005
- News
Bringing Hope to a Violent Land
more management training, I could better help those organizations,” Van Gerpen recalls. “I was drawn to HBS because it seemed to recognize the importance of the nonprofit sector.” After graduating, she worked for eight years in Boston, as a View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
in the month of July. A sudden drop in capital market prices for an asset class can be caused by news affecting fundamental values or by a widespread liquidity shock. The implication of a shock to fundamental value is that the View Details
Keywords: Martha Lagace
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
challenge to bulletin@hbs.edu From Baker Library | Bloomberg Center: According to Forbes, the healthcare industry is “increasingly recognizing the need to better serve women,” with digital women’s health plays (Femtech) receiving over $1 View Details
Keywords: Jen McFarland Flint
- 01 Oct 2002
- News
Ann M. Fudge
from corporations and boardrooms to national magazines to a project to elect a woman President of the United States. Upon graduation, Fudge went to work for General Mills and advanced from marketing assistant to marketing director in six... View Details
- 02 Jun 2011
- What Do You Think?
Is it Time for a National Bankruptcy?
example, debt seems to be on the mind of a lot of people. That's ironic at a time when, as one CEO recently told me, "There is a sale on money." (One company with which I am familiar acted on that belief recently by borrowing a View Details
Keywords: by Jim Heskett