Publications

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

February 1988 (Revised May 1989)
Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Food and Beverage Industry

1976
Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass

Keywords: Food; Food and Beverage Industry

February 1972 (Revised August 1977)
Case

Waffle House, Inc. (J)

By: W. Earl Sasser

Keywords: Food and Beverage Industry

December 1997
Case

LSG/Sky Chefs and Meal Solutions

By: Ray A. Goldberg and Tom Clay

Keywords: Food and Beverage Industry

November 1997
Case

Odwalla, Inc.

By: Ray A. Goldberg and Tom Clay

Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details

Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry

October 1996 (Revised November 1996)
Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter

Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details

Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry

October 1995 (Revised November 1995)
Supplement

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

By: V. Kasturi Rangan and Marie Bell

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

December 1994
Case

Snack Ventures Europe

By: Ray A. Goldberg and Don Daniels

Keywords: Food and Beverage Industry; Europe

November 1994
Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg

Keywords: Risk Management; Food and Beverage Industry

February 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (B), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

June 1994
Background Note

Note on Onega Candy Co.: Entrepreneurship in Russia Case

By: Ray A. Goldberg, Sergey B. Andreyev and Dmitri N. Rylko

Keywords: Entrepreneurship; Food and Beverage Industry; Russia

December 1993 (Revised July 1994)
Case

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

By: Stephen A. Greyser

Keywords: Marketing Strategy; Food and Beverage Industry

December 1993 (Revised October 1994)
Case

Northern Foods

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina