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  • May 1995 (Revised September 1997)
  • Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia
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Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
  • March 1995 (Revised January 1996)
  • Teaching Note

PepsiCo's Restaurants TN

By: David J. Collis
Teaching Note for (9-794-078). View Details
Keywords: Food and Beverage Industry
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Collis, David J. "PepsiCo's Restaurants TN." Harvard Business School Teaching Note 795-134, March 1995. (Revised January 1996.)
  • June 1995 (Revised July 2006)
  • Supplement

Barilla SpA (B)

By: Janice H. Hammond
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
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Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
  • May 1994 (Revised November 1994)
  • Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
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Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
  • February 1988 (Revised May 1989)
  • Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle
Keywords: Food and Beverage Industry
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Sasser, W. Earl, and Lucy N. Lytle. "Citicorp Diners Club." Harvard Business School Case 688-078, February 1988. (Revised May 1989.)
  • 1976
  • Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass
Keywords: Food; Food and Beverage Industry
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Austin, James E., and Donald S. Snodgrass. "Cereal Fortification: Barriers to Implementation." In Improving the Nutrient Quality of Cereals II: Report on Second Workshop on Breeding and Fortification, edited by Harold Ludwig Wilcke. Washington, D.C.: AID, 1976.
  • February 1972 (Revised August 1977)
  • Case

Waffle House, Inc. (J)

By: W. Earl Sasser
Keywords: Food and Beverage Industry
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Sasser, W. Earl. "Waffle House, Inc. (J)." Harvard Business School Case 672-101, February 1972. (Revised August 1977.)
  • December 1997
  • Case

LSG/Sky Chefs and Meal Solutions

By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
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Goldberg, Ray A., and Tom Clay. "LSG/Sky Chefs and Meal Solutions." Harvard Business School Case 598-054, December 1997.
  • November 1997
  • Case

Odwalla, Inc.

By: Ray A. Goldberg and Tom Clay
Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details
Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry
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Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.
  • October 1996 (Revised November 1996)
  • Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
  • October 1995 (Revised November 1995)
  • Supplement

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
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Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)." Harvard Business School Supplement 596-068, October 1995. (Revised November 1995.)
  • October 1995
  • Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
  • December 1994
  • Case

Snack Ventures Europe

By: Ray A. Goldberg and Don Daniels
Keywords: Food and Beverage Industry; Europe
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Goldberg, Ray A., and Don Daniels. "Snack Ventures Europe." Harvard Business School Case 595-050, December 1994.
  • November 1994
  • Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg
Keywords: Risk Management; Food and Beverage Industry
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Goldberg, Ray A. "Kraft General Foods - Risk Management Philosophy." Harvard Business School Case 595-046, November 1994.
  • February 1984 (Revised January 1994)
  • Teaching Note

Breakfast Foods Corp. (B), Teaching Note

By: David E. Bell
Keywords: Food and Beverage Industry
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Bell, David E. "Breakfast Foods Corp. (B), Teaching Note." Harvard Business School Teaching Note 184-156, February 1984. (Revised January 1994.)
  • June 1994
  • Background Note

Note on Onega Candy Co.: Entrepreneurship in Russia Case

By: Ray A. Goldberg, Sergey B. Andreyev and Dmitri N. Rylko
Keywords: Entrepreneurship; Food and Beverage Industry; Russia
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Goldberg, Ray A., Sergey B. Andreyev, and Dmitri N. Rylko. "Note on Onega Candy Co.: Entrepreneurship in Russia Case." Harvard Business School Background Note 594-115, June 1994.
  • December 1993 (Revised July 1994)
  • Case

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

By: Stephen A. Greyser
Keywords: Marketing Strategy; Food and Beverage Industry
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Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.)
  • December 1993 (Revised October 1994)
  • Case

Northern Foods

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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Goldberg, Ray A. "Northern Foods." Harvard Business School Case 594-065, December 1993. (Revised October 1994.)
  • March 1993 (Revised January 1998)
  • Case

Gallo Rice

By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina
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Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
  • November 1991
  • Supplement

G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster

By: Stephen A. Greyser
Supplements the (A) case. Designed as an in-class handout. View Details
Keywords: Food and Beverage Industry
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Greyser, Stephen A. "G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster." Harvard Business School Supplement 592-049, November 1991.
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