Filter Results
:
(1,143)
Show Results For
-
All HBS Web
(3,524)
- People (30)
- News (1,296)
- Research (1,143)
- Events (5)
- Multimedia (10)
- Faculty Publications (165)
Show Results For
-
All HBS Web
(3,524)
- People (30)
- News (1,296)
- Research (1,143)
- Events (5)
- Multimedia (10)
- Faculty Publications (165)
Sort by
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader...
View Details
Keywords:
by Mallory Stark
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
The following articles were the most read pieces on Harvard Business School Working Knowledge in 2012. Now two questions for you. What do you think was the most important business issue of the year? Fiscal cliff? China's slowdown? Also...
View Details
Keywords:
by Staff
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Jack Bogle was preppy, Princeton to the core, feisty in defending his beliefs. But he was always a gentleman, modest in his needs, and generous with his wealth so that his estate will not be found on any...
View Details
- 10 Sep 2014
- Research & Ideas
Become a Value Creator
As a young teacher at Harvard Business School, Brian J. Hall called on longtime professor James Cash for a favor: Hall wanted to study the inner workings of General Electric, and he needed Cash's help to get in touch with top-level...
View Details
Keywords:
by Dina Gerdeman
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
retention. He discusses that gap in a recent article in the European Business Review, titled What Senior Executives Should Know About Sales. “If you look at the Fortune 500, there is currently only one CEO who came up the organization...
View Details
Keywords:
by Michael Blanding
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is...
View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the...
View Details
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As...
View Details
Keywords:
by James Heskett
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
is happening that makes these tools less effective today? A: Companies have always spent a great deal of money on marketing, but data have not always been available to...
View Details
Keywords:
by Sean Silverthorne
- 29 Aug 2006
- First Look
First Look: August 29, 2006
profits measure of damages, we find that infringement always occurs in equilibrium with the infringing firm making market choices that manipulate the resulting market profit of the patent holder. In equilibrium, infringement takes View Details
Keywords:
Sean Silverthorne
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
the idea that it has to be one or the other. In the innovation literature, it's always about creativity versus discipline. Well Oldani shows that it's not versus, it's and. You talk to this guy and you think...
View Details
- 24 Mar 2002
- Research & Ideas
The Trick of Balancing Business and Government
Asked which institutions must be in place in order for African countries to grow, experts on a panel at the Africa Business Conference had no shortage of suggestions. One panelist, representing the...
View Details
Keywords:
by Martha Lagace
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
be better off, right? This is often the case—but not always. Before concluding that value creation in negotiation always benefits society, we must look at how outcomes affect those outside the negotiation. Have you considered the impact...
View Details
Keywords:
by Max H. Bazerman
- 01 Aug 2005
- Research & Ideas
How to Choose the Best Deal
million, though the price may be negotiable. The other site, a former apple orchard of about one hundred acres, was acquired by a local bank through a foreclosure. The bank is preparing to list the property but has yet to set an asking...
View Details
Keywords:
by Michael Wheeler
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
2020. Forget Cash: There are Better Ways to Motivate EmployeesIn today's tight job market, employers must focus on how to attract and keep top talent. Giving away stacks of money may not always be the best...
View Details
Keywords:
by Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
market. Q: In your paper, you explain that your analysis of the "classical concern" in the diffusion of new technologies is based on technological progress versus economic resources. Can you explain this? A: The classical debate...
View Details
- 08 Feb 2018
- Op-Ed
What’s Missing From the Debate About Trump’s Tax Plan
values can we infer from President Trump’s new tax plan? In the past few weeks, a number of commentaries have excoriated or celebrated the plan, but most have relied on conventional wisdom such as “Republicans care only for the rich.” If...
View Details
Keywords:
by Matthew Weinzierl
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
they do on 50 million viewers. So FIFA drives up the value of those eyeballs by selling exclusive broadcasting rights to only one broadcaster per country rather than splintering attention among multiple...
View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
traveled to Cape Town, South Africa, where they engaged with 10 global partners on a dozen different design projects. A renowned scholar of colonial-era African history, she isn’t the most obvious candidate for teaching modern business...
View Details
Keywords:
by Carmen Nobel
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”...
View Details