Publications

Find at Harvard

March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

2022
Chapter

Capitalism and the Environment

By: Geoffrey Jones

Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details

Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

in a more informed way and be able to go to management and say, 'Look, here's the business plan. Here are the resources I would like. This is what I think we can show.' "So someone who has an understanding of the capital budgeting View Details

Keywords: by Martha Lagace

9 AM – 9 AM EST, 31 Jan 2018
HBS Online

HBX Becoming A Better Manager

Master a process approach to management and move your organization forward. In Becoming a Better Manager youll learn to identify, analyze, design, and influence four critical organizational processes: decision-making, implementation, organizational learning, and change... View Details

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

Web

PhD Programs - Doctoral

behavior of shareholders, regulators, customers, and suppliers, and the process by which information is disclosed. Accounting research uses statistical and econometric methods and theoretical economic modeling, and often draws from... View Details

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

February 2012 (Revised October 2013)
Case

OpenIDEO

By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and... View Details

Keywords: Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand

05 Jul 2021
News

Do Companies Really Need Chief Experience Officers to Know Their Customers?

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

discovered that the Hanslope files corroborated the Kikuyu testimony that Elkins had collected through her field interviews—thousands of pages documenting the systematic torture, rape, and slaughter of thousands of Kikuyu. The evidence also revealed a chillingly... View Details

Keywords: by Carmen Nobel

October 1994
Case

Yokohama Corporation, Ltd. (B): Cost Management System

Illustrates the budget planning process at a Japanese firm. Also describes a highly traditional cost accounting system, and shows how variances are used for performance measurement. View Details

Keywords: Cost Accounting; Performance Evaluation; Budgets and Budgeting; Japan

January 2014 (Revised November 2015)
Background Note

Rational Choice and Managerial Decision-Making

By: Willy Shih

This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details

Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments

For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in... View Details

13 Jan 2023
Blog Post

Video: Introduction to the Harvard MS/MBA: Engineering Sciences

in this program, which go through the design fundamentals and the process of launching a new high-tech venture. And it covers the whole process from the initial need discovery process, through developing the... View Details

18 Jun 2012
Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

Bazerman, the paper is a great illustration of the collaborative process among the various schools at Harvard. "Working with Iris Bohnet and Alexandra van Geen is a good example of this," he says. "Iris is a well-recognized... View Details

Keywords: by Maggie Starvish

07 Oct 2020
Blog Post

7 Coming Out Stories from the HBS PRIDE Club

their LGBTQ+ status private. We accept everyone in any stage of their coming out process and hope that you will be inspired by the stories of these students as they continue to grapple with a world that is not always accepting of who they... View Details

January 2017 (Revised December 2017)
Case

Merging American Airlines and US Airways (A)

By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop

In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details

Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States

2024
Working Paper

The Crowdless Future? Generative AI and Creative Problem Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani

The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details

Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention