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Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,321)
- Research (12,372)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
- 28 Mar 2016
Marketing and CPG at HBS Webinar
This webinar will provide an overview of the resources at HBS available to students interested in marketing and CPG. It will include a presentation from Admissions and Career and Professional Development, followed by a current student...
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- 09 Dec 2013
Marketing & CPG Prospective Student Webinar
This online information session will highlight the resources available to students coming from or who are interested in pursuing a career in marketing or in consumer packaged goods (CPG). There will be a brief presentation followed by a...
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- 13 Oct 2008 - 14 Oct 2008
- Conference Presentation
Future of Market Capitalism: Global Growth
By: Joseph L. Bower
- 2012
- Working Paper
Reaching for Yield in the Bond Market
By: Bo Becker and Victoria Ivashina
Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for...
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Keywords:
Fixed Income;
Reaching For Yield;
Financial Intermediation;
Insurance Companies;
Insurance;
Bonds;
Assets;
Risk Management;
Investment Return;
Investment Portfolio;
Insurance Industry
Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Harvard Business School Working Paper, No. 12-103, May 2012. (Revised December 2012. NBER Working Paper Series, No. 18909, March 2013)
- May 2020
- Article
The Creation and Evolution of Entrepreneurial Public Markets
By: Shai Bernstein, Abhishek Dev and Josh Lerner
This paper explores the creation and evolution of new stock exchanges around the world geared towards entrepreneurial companies, known as second-tier exchanges. Using hand-collected novel data, we document the proliferation of these new stock exchanges that were...
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Keywords:
Stock Exchanges;
Entrepreneurship;
Finance;
Initial Public Offering;
Capital;
Entrepreneurial Finance
Bernstein, Shai, Abhishek Dev, and Josh Lerner. "The Creation and Evolution of Entrepreneurial Public Markets." Journal of Financial Economics 136, no. 2 (May 2020): 307–329.
- October 2005 (Revised February 2006)
- Case
ICEX: Making a Market in Iceland
Examines the impact of increased performance on the international visibility and positioning of the Icelandic Stock Exchange. Allows consideration of various options for stock exchange growth that are created by Iceland's strong economic performance in recent years....
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Miller, Gregory S., and Brian DeLacey. "ICEX: Making a Market in Iceland." Harvard Business School Case 106-038, October 2005. (Revised February 2006.)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- October 2020
- Article
Comparative Statics for Size-Dependent Discounts in Matching Markets
By: David Delacretaz, Scott Duke Kominers and Alexandru Nichifor
We prove a natural comparative static for many-to-many matching markets in which agents’ choice functions exhibit size-dependent discounts: reducing the extent to which some agent discounts additional partners leads to improved outcomes for the agents on the other side...
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Keywords:
Size-dependent Discounts;
Path-independence;
Respect For Improvements;
Market Design;
Mathematical Methods
Delacretaz, David, Scott Duke Kominers, and Alexandru Nichifor. "Comparative Statics for Size-Dependent Discounts in Matching Markets." Journal of Mathematical Economics 90 (October 2020): 127–131.
- August 2011 (Revised September 2011)
- Supplement
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
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Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
- 25 Apr 2011
- News
Learn the tactics needed to break into emerging markets
- 10 Sep 2010
- News
Emerging markets new global playgrounds for growing MNCs
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy
- May 2015 (Revised September 2015)
- Case
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare...
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Keywords:
Health;
Healthcare;
Digital;
Platform;
Ecosystem;
Health Care and Treatment;
Technological Innovation;
Information Technology;
Product Development;
Applications and Software;
Digital Platforms;
Health Industry;
Medical Devices and Supplies Industry;
Netherlands;
United States
Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
- Fall 2017
- Article
The Alternative Business History: Business in Emerging Markets
By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies...
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Keywords:
Globalization;
History;
Philanthropy and Charitable Giving;
Developing Countries and Economies;
Business History;
Asia;
Latin America;
Africa
Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
- Research Summary
Systematic Risk in the Housing Markets
A one-factor pricing model is employed to investigate the internal consistency of single family home and professionally-managed property prices during 1986-2006. The risk fac-tor used here is the US real estate index, which has much stronger explanatory power than the...
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- 1988
- Chapter
Demographics, Market Failure and Social Security
By: Jerry R. Green
Green, Jerry R. "Demographics, Market Failure and Social Security." In Social Security and Private Pensions: Providing for Retirement in the Twenty-first Century, edited by Susan M. Wachter. Lexington, MA: Lexington Books, 1988.
- Article
The ECB and the Interbank Market
By: Domenico Giannone, Michele Lenza, Huw Pill and Lucrezia Reichlin
Giannone, Domenico, Michele Lenza, Huw Pill, and Lucrezia Reichlin. "The ECB and the Interbank Market." Economic Journal 122, no. 564 (November 2012): 467–486.
- April 2017 (Revised December 2019)
- Case
CarMax, Inc.: Disrupting the Used-Car Market
By: John R. Wells and Hong Luo
Wells, John R., and Hong Luo. "CarMax, Inc.: Disrupting the Used-Car Market." Harvard Business School Case 717-506, April 2017. (Revised December 2019.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Brands and Brand Equity
By: Rohit Deshpandé and Anat Keinan
Deshpandé, Rohit, and Anat Keinan. "Marketing Reading: Brands and Brand Equity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8140, 2014.
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.