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Show Results For
- All HBS Web
(4,403)
- People (15)
- News (1,253)
- Research (2,569)
- Events (16)
- Multimedia (10)
- Faculty Publications (976)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of the year. Harvard Business... View Details
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details
Keywords: Sean Silverthorne
- 06 Nov 2014
- News
Why reports of the death of the salesman are greatly exaggerated
- 28 Mar 2018
- Blog Post
Event Planning for Recruiting Success - Part 1
optimize your time and choose an effective event format? Is a Company Presentation right for us? At HBS, Company Presentations are held either off-campus at a local hotel or restaurant or on-campus in a classroom. Our classrooms seat up... View Details
Keywords: All Industries
- 06 Feb 2023
- HBS Seminar
Using Oral History in Business and Management Studies
- July–August 2024
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
- Research Summary
Overview
By: Mark L. Egan
When considering how households make investment decisions, Professor Egan became intrigued by the question, “What makes a bank ‘special’ when compared to other lending institutions?” Focusing on empirical industrial organization with applications to finance and... View Details
- 26 Jan 2019
- Working Paper Summaries
Marketplace Scalability and Strategic Use of Platform Investment
Keywords: by Jin Li, Gary P. Pisano, and Feng Zhu
- October 2022
- Exercise
Shanty Real Estate: Confidential Information for iBuyer 2
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for iBuyer 2." Harvard Business School Exercise 923-020, October 2022.
- 05 Nov 2017
- Blog Post
What You Need to Know about SVMP
The HBS Summer Venture in Management Program, an immersive, weeklong experience for rising college seniors, was developed to increase diversity and opportunity in business education. During their time on campus, SVMPers gain business... View Details
- 01 Jul 2010
- Working Paper Summaries
Cyclicality of Credit Supply: Firm Level Evidence
- 27 Mar 2019
- Blog Post
From SNL to Showtime: Pursuing a Career in Entertainment
aren't particularly related to what I learned in b-school, as I advance in my career, I know I'll be using all those management, leadership, marketing skills etc.) What do you miss the most about HBS? Border Cafe in Harvard Square! It's... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
years for politicians to act on their constituencies' widespread indignation. Don't count on regulation to solve anything in time or on budget. This is what makes a market-based way to deliver consumer privacy attractive. View Details
- January 2018 (Revised September 2023)
- Case
Giving Birth to Ovia Health
By: Jeffrey J. Bussgang and Julia Kelley
In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Health Care and Treatment; Health Industry
Bussgang, Jeffrey J., and Julia Kelley. "Giving Birth to Ovia Health." Harvard Business School Case 818-004, January 2018. (Revised September 2023.)
- Program
Private Equity and Venture Capital
Details Take advantage of the right opportunities at the right time Evaluate the impact of market cycles so you can move on opportunities with the most potential Apply best practices for making investments,... View Details
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- April 27, 2009
- Article
Fraud in Online Advertising
By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).
- March 2022 (Revised March 2024)
- Case
Hometown Foods: Changing Price amid Inflation
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
fact, they can just as easily lose great customers in the process. “There is such a thing as a poorly thought-out subscription model,” says Ofek, the Malcolm P. McNair Professor of Marketing at HBS. “You have to be careful in terms of... View Details
- January 2007 (Revised May 2008)
- Case
Henry Luce and the American Century
By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)