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      • January 2009 (Revised June 2024)
      • Case

      Design Thinking and Innovation at Apple

      By: Stefan Thomke and Barbara Feinberg
      Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
      Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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      Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
      • 2009
      • Article

      Marketing and Innovations Management: An Integrated Perspective

      By: Elie Ofek and Olivier Toubia
      Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective
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      Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.
      • December 2008 (Revised March 2009)
      • Case

      The Metropolitan Opera (A)

      By: Anita Elberse and Crissy Perez
      In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
      Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry
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      Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (A)." Harvard Business School Case 509-033, December 2008. (Revised March 2009.)
      • December 2008 (Revised February 2010)
      • Case

      ViniBrasil: New Latitude Wines

      By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
      ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
      Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
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      Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
      • December 2008 (Revised April 2010)
      • Case

      Proteus Biomedical: Making Pigs Fly

      By: Richard G. Hamermesh, Lauren Barley and Ginger Graham
      Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is... View Details
      Keywords: Business Startups; Entrepreneurship; Technological Innovation; Rights; Negotiation Deal; Business Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry
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      Hamermesh, Richard G., Lauren Barley, and Ginger Graham. "Proteus Biomedical: Making Pigs Fly." Harvard Business School Case 809-051, December 2008. (Revised April 2010.)
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • December 2008
      • Article

      To Innovate or Imitate? Entry Strategy and the Role of Market Research

      By: Elie Ofek and Ozge Turut
      Keywords: Innovation and Invention; Strategy; Markets; Research
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      Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
      • December 2008
      • Article

      Which Kind of Collaboration Is Right for You?

      By: Roberto Verganti and Gary P. Pisano
      Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
      Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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      Verganti, Roberto, and Gary P. Pisano. "Which Kind of Collaboration Is Right for You?" Harvard Business Review 86, no. 12 (December 2008).
      • November 2008 (Revised February 2009)
      • Case

      Omron: Sensing Society

      By: Rosabeth M. Kanter and Ethan S Bernstein
      "Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
      Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry
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      Kanter, Rosabeth M., and Ethan S Bernstein. "Omron: Sensing Society." Harvard Business School Case 309-066, November 2008. (Revised February 2009.)
      • November 2008 (Revised January 2010)
      • Case

      Stone Finch, Inc.: Young Division, Old Division

      By: Richard G. Hamermesh and Elizabeth Collins
      CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
      Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
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      Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
      • November 2008
      • Article

      Teaming Up to Crack Innovation and Enterprise Integration

      By: Jim I. Cash Jr., Michael J. Earl and Robert Morison
      Keywords: Groups and Teams; Innovation and Invention; Integration
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      Cash, Jim I., Jr., Michael J. Earl, and Robert Morison. "Teaming Up to Crack Innovation and Enterprise Integration." Harvard Business Review 86, no. 11 (November 2008).
      • October 2008 (Revised February 2014)
      • Case

      The Northwest Passage

      By: Herman B. Leonard and Peter Brannen
      Following dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case... View Details
      Keywords: Independent Innovation and Invention; Planning; Problems and Challenges; Risk and Uncertainty; Decision Choices and Conditions; Leadership Style; Adaptation; Canada
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      Leonard, Herman B., and Peter Brannen. "The Northwest Passage." Harvard Business School Case 309-067, October 2008. (Revised February 2014.)
      • October 2008
      • Article

      Creativity and the Role of the Leader

      By: Teresa M. Amabile and Mukti Khaire
      In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details
      Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity
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      Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).
      • September 2008 (Revised May 2010)
      • Supplement

      GE's Imagination Breakthrough: The EVO Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
      • Article

      MIT Roundtable on Corporate Risk Management

      By: Robert C. Merton

      Against the backdrop of financial crisis, a distinguished group of academics and practitioners discusses the contribution of financial management and innovation to corporate growth and value, along with the pitfalls and unintended consequences of such innovation.... View Details

      Keywords: Financial Crisis; Market Participation; Finance; Innovation and Invention; Growth and Development Strategy; Value; Distribution; Capital Structure; Risk Management; Business Ventures; Business Model; Strategy
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      Merton, Robert C. "MIT Roundtable on Corporate Risk Management." Journal of Applied Corporate Finance 20, no. 4 (Fall 2008): 20–38.
      • September 2008
      • Case

      Pfizer Inc: Building an Innovation Center

      By: Stefan H. Thomke and Ashok Nimgade
      The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details
      Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge
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      Thomke, Stefan H., and Ashok Nimgade. "Pfizer Inc: Building an Innovation Center." Harvard Business School Case 609-037, September 2008.
      • August 2008
      • Case

      Du Pont: The Birth of the Modern Multidivisional Corporation

      By: Richard S. Tedlow and David Ruben
      Du Pont's realization in 1921 that its "U-form" corporate structure was ill-suited to its new diversification strategy led to a pioneering new kind of organization—the "M" or multidivisional form—that has been called the most important innovation of capitalism in the... View Details
      Keywords: Change Management; Innovation and Invention; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Alignment; Corporate Strategy
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      Tedlow, Richard S., and David Ruben. "Du Pont: The Birth of the Modern Multidivisional Corporation." Harvard Business School Case 809-012, August 2008.
      • 2008
      • Working Paper

      Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis

      By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat
      Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that not all citations originate from applicants—patent examiners contribute to citations listed in issued patents—and that this could complicate... View Details
      Keywords: Citations; Innovation and Invention; Patents; Research; United States
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      Alcacer, Juan, Michelle Gittelman, and Bhaven Sampat. "Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis." Harvard Business School Working Paper, No. 09-016, August 2008.
      • July 2008 (Revised March 2009)
      • Case

      elBulli: The Taste of Innovation

      By: Michael I. Norton, Julian Villanueva and Luc Wathieu
      Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
      Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
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      Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation." Harvard Business School Case 509-015, July 2008. (Revised March 2009.) (Also available in Spanish: 509S01-PDF-SPA.)
      • July 2008 (Revised September 2008)
      • Case

      Work is Good: Branding the Employ+Ability Mission

      By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
      Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details
      Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition
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      Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)
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