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  • November 2017
  • Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; United States; Washington (state, US); Seattle
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Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

leaders need a new game plan. We asked Harvard Business School professors to provide practical advice for managing large-scale, long-term remote work at a time when many employees are not only distracted by the commotion in their homes,... View Details
Keywords: by Dina Gerdeman
  • 29 Jul 2013
  • Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

process, in which diverse views are able to provide input with no one party able to receive a special voice. "As the chairman of Goldman Sachs or Citigroup or IBM, you have a substantial capacity to structure the rules of the game... View Details
Keywords: by Michael Blanding
  • 17 Jun 2015
  • Lessons from the Classroom

Excellence Comes From Saying No

student made a Choose Your Own Adventure computer game about making the right choices in a workplace environment. (When Frei played the game, "I ended up getting fired.") One of the most moving projects in the class, she says,... View Details
Keywords: by Michael Blanding
  • 10 May 2020
  • Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

the dorm lounges with a balloon arch, tablecloths over the pool table, flowers, and a sumptuous brunch spread. We played games and there was a huge turnout from our section – both girls and guys. Dominique Lacassie | Class of 2021... View Details
  • 01 Dec 2015
  • Blog Post

What is the HBS FIELD Program?

a personal and professional setting as you look to work on new projects with peers or enter career recruiting. Through various other team simulations, I learned the importance of setting team norms and establishing a game plan during a... View Details
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

changed the so called cycle, and new games and new rules have overtaken this model? Not sure we can describe this (as a) new wheel of retailing; rather the new wheels of ecosystems.” Edwin Lambregts added, “In Europe the retail industry... View Details
Keywords: by James Heskett; Retail
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

availability. But, clearly dysfunctional activities, even in fun, such as a sales vs. marketing golf tournament or softball game at the national sales meeting, are to be discouraged. They only contribute to the schism. The nature of the... View Details
Keywords: by Benson Shapiro
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

from the examples set by these world-class athletes, who are never satisfied, even at the top of their games and seemingly at the peak of their performance. Like Phelps and Nowitzki, two examples of organizations that excel at continuous... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

Even so, says Luo, the list can help newer writers get more of a shot at seeing their movies made, even if not at the same rate as their more experienced peers. “If there was no such list, they might be locked out of the game entirely,”... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 01 Feb 2002
  • News

It's academic. (Not!)

Wasserman Taking the Game to a New Level: Zeynep Ton Finding Reason in the Irrational: Ulrike Malmendier Star Search: Boris Groysberg On the Case: First-Year Professors Develop a Taste for Teaching The Big Aha When Noam Wasserman enrolled... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Harvard Business School

programming, film acquisition, and international co-production. Named president of HBO Home Entertainment in 1995, McGee received numerous industry awards and oversaw the digital and DVD release of many blockbusters, including The Sopranos , Sex and the City , Band of... View Details
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details
Keywords: by Carolyn DiPaolo
  • Blog

What Black Executives Really Want

supported. Supported is not the same as saying it doesn't matter how you perform. It's not the same as unconditional love. Supported means I have skin in the game in your success. I am going to do my best to help you perform at your... View Details
  • 01 Dec 2009
  • News

One Man Crime Wave

their circumstances. In MacDonald’s world, business — with its repetitive soullessness, automation, ceaseless drive for profit, and backstabbing corporate culture — contributes to the angst that drives these men to self-destruction. The “subourbon” View Details
Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information
  • 21 Feb 2019
  • Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

editor-in-chief of HBS Working Knowledge. Image: adamkaz Related Reading: Why People Don’t Vote—and How a Good Ground Game Helps Research Paper: Voter Registration Costs and Disenfranchisement Ground Game, Air Wars, and Other Marketing... View Details
Keywords: by Sean Silverthorne
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

know, Ted's tennis game ... he never got it.' That's what he loved about the club. People like that. Even though he had just died, people were still critiquing his game." View Details
Keywords: by Julia Hanna; Education; Retail
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

game who got hit with their own boomerang. As a result, many of these leaders have departed the scene, just as numerous corporate CEOs did in the wake of the Enron debacle earlier in the decade. Some of these leaders failed to follow... View Details
Keywords: by Martha Lagace
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

response is predominantly awe at the magnitude of what Tate has been able to pull off” It also created the Magic Tate Ball and a dozen other apps and online games to tie-in with exhibitions, available on iTunes and Android stores for free... View Details
Keywords: by Michael Blanding; Education
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