Publications

Educators

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States

August 1984 (Revised April 1985)
Teaching Note

Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details

Keywords: Food and Beverage Industry; United Kingdom

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

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June 1984 (Revised January 1989)
Teaching Note

Raymond Mushroom Corp., Teaching Note

Teaching Note for (9-584-093). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised October 1985)
Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

Teaching Note for (9-584-041). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

Educators

February 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (B), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (A), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

International Foodstuffs, Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

Educators