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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

supervision of a stressed-out boss. Holt attributes Mountain Dew's stunning success in the 1990s to PepsiCo's nimble transformation of the brand to fit these new ideological circumstances. A new advertising campaign, "Do the Dew," View Details
Keywords: by Martha Lagace
  • July 2020
  • Case

Michael Solomonov: Jerusalem in a Bowl

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an... View Details
Keywords: Restaurant Industry; Entrepreneur; COVID-19; Crisis; Crisis Response Plans; Entrepreneurship; Food; Health Pandemics; Crisis Management; Innovation and Invention; Leadership; Creativity; Strategy; Ownership; Problems and Challenges; Risk and Uncertainty; Situation or Environment; Food and Beverage Industry; United States
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  • 03 Feb 2020
  • What Do You Think?

Can an Organization Have Too Much 'Rebel Talent'?

to human engagement with the energy, loyalty, productivity, and creativity it generates both on and off the job. She says, “At their core, rebels are engaged.” In other words, if you’re seeking strategic agility and innovation, staff with... View Details
Keywords: by James Heskett
  • 03 Jan 2018
  • What Do You Think?

In the Wake of #MeToo, Should Corporate Boards Hire Compliance Officers?

SUMMING UP Would More Women in Leadership Help Mitigate #MeToo Concerns? If a good case study is one that splits a class down the middle on an important issue while surfacing creative responses, this month's column on how best to... View Details
Keywords: by James Heskett
  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2009
  • First Look

First Look: August 25

examines, in particular, Dior's innovative strategy to combine a high-fashion business in Paris with a ready-to-wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other luxury products. The case provides an opportunity to... View Details
Keywords: Martha Lagace
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move into another's market, combining... View Details
Keywords: Martha Lagace
  • 08 Feb 2000
  • Research & Ideas

Women Negotiating in the New Millenium

nice?' We have enormous skills in collaboration. "And what are you trying to do? Read the contents that lead to different choices." Jane's Dilemma With "Jane's Dilemma," the audience at the negotiation panel had a chance to work together in pairs to... View Details
Keywords: by Martha Lagace
  • December 2007 (Revised August 2014)
  • Case

Xanadu on Broadway

By: Anita Elberse
Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details
Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry
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  • 01 Mar 2004
  • What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

To compete with truly 'sticky' customer service, you're going to need to get creative . . ." Jim Coyle suggests that this may involve putting in place effective service recovery programs that "fix problems when they are brought... View Details
Keywords: by James Heskett
  • 05 Jul 2011
  • First Look

First Look: July 5

attention would carry over to other new product endeavors. Students are presented with a number of new product concepts and the findings from both qualitative and quantitative market research. This allows for a rich discussion of how managers can think View Details
Keywords: Sean Silverthorne
  • 01 Aug 2005
  • Research & Ideas

How to Choose the Best Deal

working with a dealer or making subtle suggestions. Or he could decide that his advantage lies in standard talks, since creative solutions might be missed in a straight price deal. As a negotiator, work to define the process before... View Details
Keywords: by Michael Wheeler
  • 13 Dec 2004
  • Research & Ideas

How Leaders Create Winning Streaks

self-scrutiny to continuously improve, respect, and cooperation. Positive behaviors lead to good problem-solving based on information and facts, teamwork and speed, and creativity and courage; in turn, good problem-solving leads to... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

and really be running them? I doubt that anybody can really do that well. Q: Do you see a synergy in the future between what Pixar does and what Apple does? A: No, other than they're both creative businesses in some way, shape, or form,... View Details
Keywords: by Sean Silverthorne
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

identification and party mapping, to "social mapping" and building guanxi, to creative deal design and tactics, in order to most effectively work out issues of equity, management control, territory, and exclusivity. Purchase the... View Details
Keywords: Martha Lagace
  • October 2009
  • Case

Low-k Dielectrics at IBM

By: Willy C. Shih and Giovanni Carraro
Innovations at the frontiers of technology carry enormous risk of making wrong choices. This case examines a decision made by IBM in its semiconductor process technology strategy: a material to use as a dielectric insulator in its leading edge silicon chip technology.... View Details
Keywords: Competency and Skills; Decision Choices and Conditions; Technological Innovation; Product Development; Science; Creativity; Semiconductor Industry; United States
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  • 27 Aug 2014
  • Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

future," says Bunsho Kure (HBS MBA '14), now at Mitsui & Co. "By coming up with creative business models to solve those problems, Tohoku and the people in the region can become a leader for other regions or countries."... View Details
Keywords: by Sean Silverthorne; Energy; Utilities; Retail
  • 30 Jun 2020
  • What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

inclusion in organizations enhances various kinds of performance, from creativity to profitability. A growing body of research tells us this. So they are not just the right things to do; there is both an economic and social argument for... View Details
Keywords: by James Heskett; Education
  • 17 Apr 2017
  • Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

innovation theme, even questions from the audience were handled in a creative process. Rather than raising a hand or grabbing a microphone, audience members submitted questions in writing via an online audience engagement platform called... View Details
Keywords: by Carmen Nobel; Service
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

managers do can have great impact on their workers, says Professor Teresa Amabile. In this conversation with Professor Mike Roberts, she updates her ongoing research on creativity in the workplace by investigating how people's intense... View Details
Keywords: by Sean Silverthorne

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