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Show Results For
- All HBS Web
(4,242)
- People (33)
- News (1,335)
- Research (1,723)
- Events (12)
- Multimedia (14)
- Faculty Publications (852)
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- 22 Jul 2008
- First Look
First Look: July 22, 2008
intermediation and may have slowed employment gains in trade and services. Development lending goals were met, but these had no impact on the real economy. Download the paper:... View Details
Keywords: Martha Lagace
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
2020. “We told them all, there’s no issue, you’re all going to be working now through year-end. No layoffs, no nothing,” Moynihan said. Citi and Wells Fargo communicated similar messages to their employees. Marc Benioff, CEO of... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
- 20 Feb 2008
- First Look
First Look: February 20, 2008
Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world,... View Details
Keywords: Martha Lagace
- 02 Jul 2013
- First Look
First Look: July 2
line? The case highlights the role of Cummins' long-term effort at community development as a key element of its corporate strategy. Purchase this case: http://hbr.org/search/313024-PDF-ENG Harvard Business... View Details
Keywords: Anna Secino
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
International Red Cross, UNICEF, Médecins Sans Frontières, Oxfam, and Amnesty International. Topics include managing growth, performance assessment, mission and strategy development, and most of all, understanding, developing, and View Details
Keywords: by Manda Salls
- 23 Oct 2007
- First Look
First Look: October 23, 2007
square-foot retail complex, a hotel, and the Kodak Theatre, the future home of the Academy Awards. The second project was a mixed-use development, located on Sunset and Vine. This property had suffered a bad run of previous development... View Details
Keywords: Sean Silverthorne
- 14 Jan 2020
- Research & Ideas
The Business Case for Becoming a Jack-of-All-Trades
hundred,” Nagle says. Not everyone leaped on the knowledge right away, however. Since the academic community hadn’t anticipated this development, some researchers were quicker to use it than others. In order to figure out who those... View Details
Keywords: by Michael Blanding
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
financial value. As Brown often says, “Aesthetics matter.” The business of aesthetics is built on storytelling, too. “You can have a well-developed sense of what is beautiful and pleasurable, but if you can’t communicate it, you probably... View Details
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
step should be to consult a lawyer and an accountant to understand their legal obligations and how to sequence payments to parties owed money. After that, they should formulate a plan for communicating the news to customers and... View Details
Keywords: by Danielle Kost
- 16 Oct 2012
- First Look
First Look: October 16
from the mid-nineteenth century to the mid-twentieth. The establishment of the People's Republic in 1949, with a decided turn against foreign enterprises operating in China from the 1950s, and radical communism from the late 1960s through... View Details
Keywords: Sean Silverthorne
- 14 Jul 2008
- Research & Ideas
HBS Cases: Reforming New Orleans Schools After Katrina
the city an opportunity to rebuild its low-performing public school system. What led you to do this research and teach case studies on this subject? Stacey Childress: I developed and teach an MBA elective course at HBS called... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
Authors:Laura Alfaro, Andrew Charlton, and Fabio Kanzcuk Abstract We investigate, using firm-level data for 79 developed and developing countries, whether differences in the allocation of resources across... View Details
Keywords: Martha Lagace
- 31 Jan 2012
- First Look
First Look: Jan. 31
literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and insurance education module View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 08 Nov 2016
- First Look
November 8, 2016
and models, with a specific focus on developments in and cooperation with China. Focusing on why this model responds to the twenty-first century requirements for excellence and relevance in undergraduate education, contributors examine if... View Details
Keywords: Sean Silverthorne
- 2007
- Chapter
Disrupting Gender, Revising Leadership
By: D. E. Meyerson, R. Ely and Laura Wernick
In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were... View Details
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
leadership," according to Fidel Arcenas. As Ratnaja Gogula put it, " traits (that) make women better contenders for talent portability (include) women's ability to better cope with stress, better communicate and multi-task... View Details
Keywords: by Jim Heskett
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 24 Feb 2020
- Research & Ideas
The Hidden Vulnerabilities of Open Source Software
communicate with each other on the large-scale—particularly, the global scale—necessary to share such information.” Security of individual accounts. Of the 10 most-used software packages in the analysis, the CII team found that seven were... View Details
- 04 Jul 2005
- What Do You Think?
How Can Business Schools Be Made More Relevant?
has an advanced degree." As an alternative way of achieving this objective, Bobby Mackie suggests that faculty development "could include more two-way movement of staff, building communication... View Details
Keywords: by James Heskett