Publications

Publications

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  • 2004
  • Book

The Global Market: Developing a Strategy to Manage Across Borders

By: John A. Quelch and Rohit Deshpandé
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  • June 2017
  • Supplement

Wells Fargo & Co.: Respect Your Customers (B)

By: John A. Quelch and Irene Lu
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  • February 2005
  • Article

The Lamentable Law of Marketing Management

By: G. McGovern and John A. Quelch
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  • Article

Six Ways Marketing Can Change The World

By: John A. Quelch and Katherine Jocz
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  • June 2015
  • Supplement

Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Sunru Yong
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  • September 2014
  • Teaching Note

Crescent Pure (Brief Case)

By: John A. Quelch and Alisa Zalosh
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  • June 2014 (Revised November 2016)
  • Case

Access Health CT: Marketing Affordable Care (A)

By: John A. Quelch and Michael Norris
At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability. View Details
Keywords: Health Care; Health Care Industry; Health Care Policy; Public Health Insurance Exchange; Health Care and Treatment; Health Industry; Connecticut
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  • June 2010 (Revised July 2011)
  • Supplement

Classic Knitwear and Guardian: A Perfect Fit? Student Spreadsheet (Brief Case)

By: John A. Quelch and Patricia Girardi
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  • April 2010
  • Supplement

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Demand and Consumers; Price; Forecasting and Prediction; Investment Return
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  • April 2010
  • Teaching Note

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to 4183 View Details
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Price; Investment Return; Forecasting and Prediction
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  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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  • Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
Keywords: Education; Business History; Marketing; Practice
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  • August 2005
  • Supplement

The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)

By: Anita Elberse and John A. Quelch
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  • autumn 2005
  • Article

Six Sigma Comes To Marketing

By: John A. Quelch and Brian Harris
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  • February 1995 (Revised December 1996)
  • Case

Braas GmbH (A)

By: John A. Quelch and Carin-Isabel Knoop
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  • February 1995 (Revised November 1996)
  • Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
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  • January 1993 (Revised November 1993)
  • Case

Warner-Lambert Ireland: Niconil

By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland
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  • Article

The Return of the Country Manager

By: John A. Quelch and Helen Bloom
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  • 28 Oct 2019

MS/MBA: Engineering Sciences Showcase

Join us to learn more about the Harvard MS/MBA: Engineering Sciences program, a joint degree offered by the Harvard John A. Paulson School of Engineering and Applied Sciences... View Details
  • Web

Harvard Business School

Dean John McArthur, Associate Dean Dean Currie, Associate Professor James I. Cash Jr., and Director of Admissions John Lynch also played a vital role in the creation and early success of the program. View Details