Willingness To Pay - Publications - Faculty & Research

CEOs Make Room For Bold And Beautiful In Harvard Business Of Entertainment, Media and Sports Course

30 Aug 2011
News

Does Shopping at Costco Save Money?

17 Dec 2018
News

The Hard Truth About Innovative Cultures

The book explores the phenomenon of green entrepreneurship from the nineteenth century to present day. The book spans between various industries such as organic food, natural beauty, clean energy, sustainable finance and eco-tourism. It explores the motivations of... View Details

19 Nov 2010
Working Paper Summaries

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir

Blog Post

Why Economic Conservatives Should Support the Individual Mandate in Health Care

By: Regina E. Herzlinger

Although many conservatives are gnashing their teeth about the Supreme Court's upholding the individual mandate, had it not been upheld, their worst nightmares would have occurred: government would have required hundreds of billions in additional taxes to pay for... View Details

Keywords: Health Care; Health Care Industry; Health Insurance; Health; Health Care and Treatment; Health Industry

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03 Nov 2016
News

Here's How Big Government Could Help Small Businesses

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

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Keywords: Ecotourism

04 May 2012
News

How McDonald’s Came Back Bigger Than Ever

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

appointment gap between male and female CEOs and 13 percent of the pay gap. “We threw in everything we possibly could to kill the gap,” Keloharju says. “We had an extremely large set of plausible variables.... View Details

Keywords: by Carmen Nobel

April 2023
Article

Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?

By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan

When it comes to successful refugee reception, the local level matters. Research overwhelmingly examines host communities’ attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet the... View Details

Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Attitudes

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04 Nov 2014
News

With Inaugural Success, HBX Eyes Expansion

25 Sep 2019
Working Paper Summaries

Corporate Purpose and Firm Ownership

Keywords: by Claudine Gartenberg and George Serafeim

15 Oct 2015
News

CEOs beware: Your astronomical salaries may soon cost you customers

August 2000 (Revised February 2001)
Background Note

Revenue Recognition

By: Paul M. Healy

This case discusses revenue recognition in straightforward situations and then considers revenue transactions that may be more complex to record. Revenue recognition criteria can be implemented for the following situations: 1) Customers pay prior to delivery; 2)... View Details

Keywords: Business Earnings; Revenue Recognition; Decision Making; Financial Statements

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