Willingness To Pay - Publications - Faculty & Research

January 2011
Article

Good Intentions, Optimistic Self-Predictions, and Missed Opportunities

By: Derek Koehler, Rebecca White and Leslie K. John

Self-predictions are highly sensitive to current intentions but often largely insensitive to factors influencing the readiness with which those intentions are translated into future behavior. When such factors are under a person's control, they could be used to... View Details

Keywords: Planning; Saving; Behavior; Forecasting and Prediction

Blog Post

Why Economic Conservatives Should Support the Individual Mandate in Health Care

By: Regina E. Herzlinger

Although many conservatives are gnashing their teeth about the Supreme Court's upholding the individual mandate, had it not been upheld, their worst nightmares would have occurred: government would have required hundreds of billions in additional taxes to pay for... View Details

Keywords: Health Care; Health Care Industry; Health Insurance; Health; Health Care and Treatment; Health Industry

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03 Nov 2016
News

Here's How Big Government Could Help Small Businesses

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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25 Sep 2019
Working Paper Summaries

Corporate Purpose and Firm Ownership

Keywords: by Claudine Gartenberg and George Serafeim

March 2021 (Revised March 2024)
Case

M-KOPA: Empowering Lives

By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding

The Pay As You Go solar power company in East Africa had sales of $71 million in 2019. It wished to grow to $300 million by 2025. M-KOPA, founded by three entrepreneurs in 2011, had grown nicely in Kenya and Uganda to reach nearly 750,000 households with an innovative... View Details

Keywords: Mobile Payment; Go-to-market Strategy; Business At The Base Of The Pyramid; Business Growth; Social Entrepreneurship; Renewable Energy; Business Model; Growth and Development Strategy; Expansion; Marketing Strategy; Developing Countries and Economies; Kenya; Uganda; Nigeria

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15 Oct 2015
News

CEOs beware: Your astronomical salaries may soon cost you customers

January 2005 (Revised March 2008)
Exercise

New Service Design Exercise

By: Frances X. Frei

Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details

Keywords: Design; Management; Service Operations; Strategy

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April 2008
Case

Engstrom Auto Mirror Plant: Motivating in Good Times and Bad

By: Michael Beer and Elizabeth Collins

In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more... View Details

Keywords: Organizational Behavior; Human Resource Management; Incentives; Motivation; Manufacturing; Leadership; Change Management; Employees; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Indiana

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09 Jun 2020
News

Run Your Business So You’ll Never Need Layoffs

17 Dec 2018
News

The Hard Truth About Innovative Cultures

Profits and Sustainability

The book explores the phenomenon of green entrepreneurship from the nineteenth century to present day. The book spans between various industries such as organic food, natural beauty, clean energy, sustainable finance and eco-tourism. It explores the motivations of... View Details

August 2000 (Revised February 2001)
Background Note

Revenue Recognition

By: Paul M. Healy

This case discusses revenue recognition in straightforward situations and then considers revenue transactions that may be more complex to record. Revenue recognition criteria can be implemented for the following situations: 1) Customers pay prior to delivery; 2)... View Details

Keywords: Business Earnings; Revenue Recognition; Decision Making; Financial Statements

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07 Nov 2012
News

A Breed Apart: Why Our Elites Are So Disconnected

05 Jun 2018
News

5 Ways Leaders Act Like Rebels (That'll Make You Successful, Too)

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

appointment gap between male and female CEOs and 13 percent of the pay gap. “We threw in everything we possibly could to kill the gap,” Keloharju says. “We had an extremely large set of plausible variables.... View Details

Keywords: by Carmen Nobel

Winter 2017
Article

Why Big Data Isn't Enough

By: Sen Chai and Willy C. Shih

There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details