Publications

03 Oct 2014
Video

HBX Live Overview

Article

Thin Slices of Workgroups

By: Patricia Satterstrom, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan and Marina Burke

In this paper, we explore whether perceivers can accurately assess the effectiveness of groups, how perceivers use group properties to inform their judgment, and the contextual and individual differences that allow some perceivers to be more accurate. Across seven... View Details

Keywords: Group Perception; Group Effectiveness; Thin Slices; Social Sensitivity; Attentional Focus; Groups and Teams; Performance Effectiveness; Perception

Find at Harvard

November 2009
Case

An Entrepreneur's Journey: Simi Nwogugu

By: John A. Davis and Shirley Spence

This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States

02 Aug 2016
Video

Shark Footage with Uplifting Music

04 Jul 2011
News

Making the Case for Consumer-Driven Health Care

08 Dec 2017
News

Why Independent Bookstores Work in the Age of Amazon

Video

Making the Case for Consumer-Driven Health Care

Harvard Speaks on Climate Change

Climate change is one of the most complicated and challenging problems that the world has ever faced. As part of this video collection produced by the Harvard University Center for the Environment, Lassiter talks about *new* nuclear technologies as... View Details

March 2005 (Revised May 2009)
Case

Columbia's Final Mission

By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins

On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space... View Details

Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry

22 Mar 2023
Blog Post

Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

opportunity to get out of the classroom and put the skills they’ve learned into practice. When I first stumbled upon this course, I watched the video made by one of the professors and said to myself “I will definitely take this class.” I... View Details

May 2006 (Revised November 2006)
Case

DVD War

By: David B. Yoffie and Michael Slind

In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details

Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry

05 Mar 2022
News

Life and Love after COVID-19 with Arthur Brooks

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

April 2010 (Revised June 2011)
Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett

In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details

Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry

20 Apr 2016
Video

A Chance to Lead

August 2010 (Revised July 2012)
Case

Leaders Who Make a Difference: Joel Klein Brings Accountability to NYC DOE: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Joel Klein took over the NYC Department of Education in 2002 and radically transformed the strategy and organization remarkably with improvements in performance. Day 1 of the two case series focuses on the steps taken by Klein over his eight year tenure. Supplementary... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Corporate Strategy; Education; Performance Improvement; Public Administration Industry; Education Industry

July 1999
Case

Developing a Teaching Case (A): Virtualis Systems Case Background

By: Michael J. Roberts

Designed to expose potential casewriters to the process of framing a case, interviewing a case protagonist, and actually writing the case. This case is the introduction to the case site and is designed to be paired with a video in which the faculty customer for the... View Details

Keywords: Cases; Business Education

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry