Unethical Marketing Practices - Publications - Faculty & Research

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

If customers were unhappy, they reasoned, the product should be changed. Militant demands displaced an environment of mutual respect and shared learning. Needless to say, the practice of telling students they were customers was quickly... View Details

Keywords: by Robert Simons

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

supply chain profitability in emerging markets and understand the impact of e-intermediaries. Academic / Practical Relevance: In practice, much attention has been given to e-intermediaries, and they have... View Details

Keywords: Sean Silverthorne

01 Mar 2011
First Look

First Look: March 1

of leader power on team performance. Three studies find consistent support for this argument. The implications for theory and practice are discussed. Download the paper: http://www.hbs.edu/research/pdf/11-087.pdf Cases & Course... View Details

Keywords: Sean Silverthorne

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to... View Details

Keywords: Dina Gerdeman

09 Sep 2009
First Look

First Look: September 9

liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends on it. From this... View Details

Keywords: Martha Lagace

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details

Keywords: by Martha Lagace; Energy; Utilities

December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry

Citation

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31 May 2011
First Look

First Look: May 31

mathematical models has turned the negotiated order of organizational activities, which necessarily include particularistic elements, into abstract generalizations that favor quantifiable variables. This paper offers another logic, a social or institutional logic, to... View Details

Keywords: Sean Silverthorne

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details

Keywords: by Michael Blanding; Advertising

17 Apr 2007
First Look

First Look: April 17, 2007

literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details

Keywords: Martha Lagace

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

05 Sep 2012
First Look

First Look: September 5

PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details

Keywords: Sean Silverthorne

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

(Financial Times/Prentice Hall 2000). Edited by Subir Chowdhury, a consultant and author specializing in quality management, the book pulls together practical and accessible essays by twenty-six leading-edge academics and business... View Details

Keywords: by Martha Lagace

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details

Keywords: by Dina Gerdeman; Retail

24 Sep 2014
Op-Ed

Stop Thinking of Climate Change as a Religious or Political Issue

are the perfect arenas in which to unleash the innovative forces that are triggered by markets and prices. That's because practically no one says, "I want to buy 50 million British thermal units." Instead,... View Details

Keywords: by Forest Reinhardt; Energy; Utilities

28 Jul 2015
First Look

First Look: July 28, 2015

Because Greece had not adopted accrual accounting, its debt was reported in face value terms, according to the Maastricht treaty. This was in contradiction to accounting practices that prescribed fair valuation of debt in line with View Details

Keywords: Carmen Nobel

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details

Keywords: by Manda Salls

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

forthcoming Journal of Political Economy The Market for Financial Adviser Misconduct By: Egan, Mark, Gregor Matvos, and Amit Seru Abstract—We construct a novel database containing the universe of financial advisers in the United States... View Details

Keywords: by Sean Silverthorne

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

company ravaged by a massive fire. "They were very upset," says Sucher, the MBA Class of 1966 Professor of Management Practice and Joseph L. Rice, III Faculty Fellow at HBS. "What upset them was how cavalier they thought... View Details

Keywords: by Carmen Nobel; Manufacturing

May 1996 (Revised May 1997)
Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop

In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details