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  • Program

Advanced Management Program

your company to capitalize on digital transformation and strategically implement artificial intelligence Keep growing as a leader by building on powerful insights gained through introspection, assessments, professional coaching, and... View Details
  • November 2015 (Revised August 2016)
  • Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • June 2007 (Revised June 2008)
    • Case

    GE's Imagination Breakthroughs: The Evo Project

    By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
    In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
    Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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    • July 2010
    • Case

    Mekong Capital: Building a Culture of Leadership in Vietnam

    By: Christopher Marquis, Vinay Ganti, Kevin Smith and Doug Guthrie
    Mekong Capital, a private equity firm specializing in investing in Vietnam, had grown dramatically since its inception in 2002 and faced numerous organizational issues in 2007. There was a shortage of qualified middle managers, an overall lack of leadership, and a... View Details
    Keywords: Entrepreneurship; Leading Change; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Groups and Teams; Alignment; Financial Services Industry
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      Sunil Gupta

      Co-Chair, Driving Digital Strategy

      Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

      Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications
      • 21 Nov 2019
      • Blog Post

      The Power of Business in the Energy Transition

      How do countries and companies work to achieve their carbon reduction goals? Is a Green New Deal necessary to transform the United States economy? These were just a few of the questions driving discussions at the 16th annual Symposium... View Details
      Keywords: Manufacturing; Energy / Cleantech
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
      Related
      • January 2021 (Revised March 2022)
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
      Related
      • October 2012 (Revised March 2022)
      • Case

      Kleiner-Perkins and Genentech: When Venture Capital Met Science

      By: Felda Hardymon and Tom Nicholas
      Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
      Keywords: Innovation ＆ Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
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      • December 2000 (Revised March 2001)
      • Case

      DoubleTwist, Inc.

      By: Joseph L. Bower and Christina L. Darwall
      John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
      Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
      Related
      • 30 Mar 2023
      • Video

      Generating Breakthrough Therapies: Risk and Reward

      • September 2023
      • Case

      Diamond Standard

      By: Lauren H. Cohen, Zhaoheng Gong and Grace Headinger
      Cormac Kinney, Founder and CEO of Diamond Standard, was on a mission to transform the U.S. diamond market through unlocking the precious gems as market-traded assets. As a serial FinTech entrepreneur, he hoped to add an additional service to his vault: Carats. The... View Details
      Keywords: Tokenization; Fintech; Cryptocurrency; Liquidity; Digital; Rare Earth Minerals; Decentralized; Crypto Economy; Financial Product; Metals; Diamonds; Commodity; Assets; Financial Instruments; Financial Institutions; Financial Markets; Investment; Technological Innovation; Natural Resources; Business Startups; Currency; Financial Services Industry; United States
      Related
      • 13 May 2015
      • News

      America’s Transportation Infrastructure Needs Entrepreneurs

      • 07 Feb 2014
      • News

      Why The Success Of Startups Hinges On Who Owns The Inventory

      • 04 Feb 2014
      • News

      Not clear who's running Microsoft

      • November 2002 (Revised February 2003)
      • Case

      Amazon.com-2002

      By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga
      Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various... View Details
      Keywords: Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry
      Related
      • December 2002 (Revised October 2006)
      • Case

      Tesco Plc.

      By: David E. Bell
      Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details
      Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry
      Related

        Operations in an Omnichannel World

        The world of retailing has changed dramatically in the past decade. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing... View Details
        • December 2023
        • Case

        Raízen: Helping to Decarbonize the World?

        By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
        Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details
        Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay
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