Tools - Publications - Faculty & Research

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

strategic performance management tool and describes the evolution of the BSC since its introduction in 1992 in the Harvard Business Review. HBS professor Robert S. Kaplan, who created the concept and tool... View Details

Keywords: by Staff

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

work of auditors is basically a black box. Even though investors are the ones who most benefit from the auditors’ work, they don’t get to see how it takes place. And that is why they need to rely on these somewhat blunt tools of... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

employee can start to be remotely onboarded, they need to have the physical tools required to access important programs, resources and people. Access: Before a new employee begins, the company must determine what access they will need to... View Details

Keywords: by Boris Groysberg

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

the analytics of identifying relations between industries that make successful diversification seem more likely (Hausmann/Klinger, 2006; Delgado/Porter/Stern, 2009; Neffke et al., 2009). There is less systematic progress on identifying the policy View Details

Keywords: by Christian Ketels

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

have skills to cope. And it’s when workplaces need to make sure employees are getting the help they need.” Stressed-out workers seek online tools Whillans decided to explore whether an internet-based platform called Happify, which coaches... View Details

Keywords: by Dina Gerdeman; Health

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

COVID-19 has made virtual work the new normal. In a few short weeks, meeting tools like Zoom, Microsoft Teams, Google Chat, and Slack have gone from a useful supplement to the primary enablers for daily interactions with co-workers.... View Details

Keywords: by Tsedal Neeley

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

recommend other jokes they might like, while another group received a more detailed explanation: “Think of the algorithm as a tool that can poll thousands of people and ask them how much they like different jokes. This way, the algorithm... View Details

Keywords: by Dina Gerdeman

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

Arthur Segel: Historically, perhaps more great fortunes have been made and lost in this asset class than any other. At Harvard Business School the real estate course is a synthesis of all the analytic, management, and leadership tools... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

go well beyond the boundaries of their own groups. That’s why an event like BlackTech Week, which draws people from a variety of communities, is a powerful tool for change, she says. New pathways: How to spur systemic change Significant... View Details

Keywords: by Carolyn DiPaolo

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

with a focus on gender. A few years ago, the two of them decided to team up on a laboratory study on the value of sponsorship. “We took her applied interest—how companies are actually using sponsorship programs to address [the gender gap]—and tried to bring to bear... View Details

Keywords: by Carmen Nobel

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them,... View Details

Keywords: by Martha Lagace; Consumer Products

14 Apr 2022
Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

the pandemic. Before they can do either of those things, leaders must leave the past in the past. After they let go of what was, they can use a tool that’s very powerful for corporate introspection. It’s called the CARE framework. Here’s... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

10 Mar 2020
Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

this way, tutors managed to walk the line—performing their role as an authority figure while accounting for their sense of self as well as that of their students. Reid says tutors engaged in this activity largely without tools or guidance... View Details

Keywords: by Julia Hanna

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

board performance even more difficult. Effective boards are those that take the initiative to design clear and focused forward-looking agendas, concentrating board energy on a company's specific value drivers, and then employing tools and... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

curiosity of trying to understand the life of a CEO." But what they did discover should help CEOs learn to be more effective with their time, and provide boards with a new tool to help assess the effectiveness of their chief... View Details

Keywords: by Michael Blanding

17 Apr 2019
Research & Ideas

How Managers Stifle Creativity

to really achieve its potential. Kost: Artificial intelligence techniques and tools are influencing how companies conduct business and make decisions. How do these technologies affect creativity? Amabile: It depends on how we use these... View Details

Keywords: by Danielle Kost

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

star might fade without a tour to guide it. "This became a crucial bet on the development of the artist Lady Gaga," Elberse says. The decision was vital because concerts are not only a great publicity tool for recorded music,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

relation to our perceptions of ourselves. The order in which we encounter options affects our choice (the first and last interviewed in hiring, for example, have an advantage, explaining why "traditional interviews are actually one of the least useful View Details

Keywords: by Jim Heskett

Publications