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- Faculty Publications (1,085)
- 1997
- Chapter
Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment
By: D. J. Collis, P. W. Bane and S. P. Bradley
- January 1997
- Case
World Bank (A1): Rural Development (Revisited)
By: George C. Lodge
Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the... View Details
Keywords: International Finance; Development Economics; Rural Scope; Policy; Problems and Challenges; Government Legislation
Lodge, George C. "World Bank (A1): Rural Development (Revisited)." Harvard Business School Case 797-090, January 1997.
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- 1996
- Working Paper
The Manichean World of George Eastman
- October 1996 (Revised May 1998)
- Case
Regarding NAFTA
By: Debora L. Spar
In the aftermath of World War II, the countries of the industrialized world engaged in an unprecedented round of institution-building, through which historical barriers to international trade, especially tariffs, came tumbling down. The GATT has reshaped the... View Details
Spar, Debora L., and Elizabeth B. Stein. "Regarding NAFTA." Harvard Business School Case 797-013, October 1996. (Revised May 1998.)
- September 1996 (Revised November 1996)
- Case
World Bank (A): Under Siege
By: George C. Lodge and Carin-Isabel Knoop
Describes the issues that James Wolfensohn faces when he takes over the World Bank as president in June 1995. Presents several lines of criticism of the bank's strategy, structure, and relevance. View Details
Keywords: Financial Institutions; International Finance; Organizational Structure; Leading Change; Situation or Environment; Decision Choices and Conditions; Strategy; Management Teams; Value; Banking Industry
Lodge, George C., and Carin-Isabel Knoop. "World Bank (A): Under Siege." Harvard Business School Case 797-022, September 1996. (Revised November 1996.)
- May–June 1996
- Article
Ruling the Net
By: D. L. Spar and Jeffrey J. Bussgang
The Internet promises a radical new world of business. But for many companies, it has yet to deliver. Although doing business in cyberspace may be novel and exhilarating, it can also be frustrating, confusing, and even unprofitable. Debora Spar and Jeffrey Bussgang... View Details
Spar, D. L., and Jeffrey J. Bussgang. "Ruling the Net." Harvard Business Review 74, no. 3 (May–June 1996): 125–133.
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- February 1996
- Background Note
International Institutions
By: David A. Moss, Louis T. Wells Jr. and Lakshmi Gopalan
Describes the IMF, the World Bank Group, the regional development banks, the Bank of International Settlements, the OECD, and the Group of 7. View Details
Keywords: Financial Institutions; Banks and Banking; International Finance; Trade; International Relations; Banking Industry
Moss, David A., Louis T. Wells Jr., and Lakshmi Gopalan. "International Institutions." Harvard Business School Background Note 796-116, February 1996.
- 1995
- Book
World Class: Thriving Locally in the Global Economy
By: R. M. Kanter
Keywords: Globalized Economies and Regions
Kanter, R. M. World Class: Thriving Locally in the Global Economy. New York: Simon & Schuster, 1995. (German, Veberreuter; Portuguese, Editora Campus; Spanish; Korean, KPI Publishing; Thai; Chinese, Shanghai People's Publishing House. Other reprinting information available from the publisher.)
- 1995
- Working Paper
Winners and Losers--Industry Structure in the Converging World of Telecommunications,
By: David J. Collis, P. William Bane and Stephen P. Bradley
- April 1995 (Revised August 1995)
- Case
World Trade Organization, The: Toward Free Trade or World Bureaucracy?
By: George C. Lodge and Jack High
In January 1995, the General Agreement on Tariffs and Trade (GATT) evolved into the World Trade Organization (WTO), which faced the task of implementing the recently approved Uruguay Round of international trade agreements. This case describes the development of GATT,... View Details
Keywords: Trade; Agreements and Arrangements; Negotiation Process; Business and Government Relations
Lodge, George C., and Jack High. "World Trade Organization, The: Toward Free Trade or World Bureaucracy?" Harvard Business School Case 795-149, April 1995. (Revised August 1995.)
- 1995
- Book
The New Rules: How to Succeed in Today's Post-corporate World
By: J. P. Kotter
Keywords: Corporate Strategy
Kotter, J. P. The New Rules: How to Succeed in Today's Post-corporate World. New York: Free Press, 1995.
- March 1995 (Revised September 1996)
- Case
Is the United States Competitive in the World Economy?
By: George C. Lodge and Marie Bell
Lodge, George C., and Marie Bell. "Is the United States Competitive in the World Economy?" Harvard Business School Case 795-129, March 1995. (Revised September 1996.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- January 1995 (Revised July 1996)
- Background Note
Paving the Information Superhighway
By: Lynda M. Applegate, Geoffrey Bock and Janis Lee Gogan
Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of... View Details
Keywords: Internet and the Web; Knowledge Sharing; Problems and Challenges; Retail Industry; Information Technology Industry
Applegate, Lynda M., Geoffrey Bock, and Janis Lee Gogan. "Paving the Information Superhighway." Harvard Business School Background Note 195-202, January 1995. (Revised July 1996.)
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- November 1994
- Case
American Rice, Inc. in Vietnam
By: Ray A. Goldberg and Quintus Travis
Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details
Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States
Goldberg, Ray A., and Quintus Travis. "American Rice, Inc. in Vietnam." Harvard Business School Case 595-020, November 1994.
- October 1994 (Revised April 1996)
- Teaching Note
World Sugar Industry and Tate & Lyle TN, The
By: Nancy F. Koehn