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Show Results For
- All HBS Web
(1,455)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
says. They studied prices and occupancy rates in 50 major US cities between 2011 and 2014, targeting markets with the largest number of hotels. During the study period, Airbnb made a relatively small dent in... View Details
- 01 Dec 2003
- News
HBS Releases 2003 Financial Report
Despite a sluggish economy that constrained revenue growth for a second year, HBS finished fiscal year 2003 last June with a balanced budget and double-digit growth in its endowment funds. “Through careful management of our expenses, we were able to meet our View Details
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
whereby headquarter locations have been split up and reallocated across the world, and c) the growing importance of non-US markets for US firms. Rather than questioning the loyalties of executives, it is critical to understand these... View Details
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete),... View Details
Keywords: Re: James L. Heskett
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 developed the first... View Details
Keywords: by Sean Silverthorne
- 01 Feb 1997
- News
OPM Reunion Snapshots
Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about... View Details
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
bills. They also point out other reasons, including targeted fiscal stimulus, which likely increased the demand for cheaper varieties, and the possibility that cheaper products tend to depend more on global supply chains, like the ones... View Details
Keywords: by Ana Elena Azpúrua
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
military, market research). A host of additional marketing decisions need to be made (pricing, channels, bundling a demo game). The case allows students to grapple with the issues of selecting a View Details
Keywords: Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market... View Details
Keywords: Martha Lagace
- 28 May 2008
- First Look
First Look: May 28, 2008
institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing... View Details
Keywords: Martha Lagace
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
offering nationwide negotiation and representation services to professional athletes. "I didn't have a lifelong desire to be an entrepreneur," said Paula E. Groves (HBS MBA '91), founding partner of Axxon Capital, a venture capital firm View Details
Keywords: by Julia Hanna
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
policy activism and withdraw from associations that refuse to do so, like when Pacific Gas & Electric, Apple, and Nike left the US Chamber of Commerce over its opposition to regulating greenhouse gas emissions. Third, businesses should View Details
Keywords: by Michael Toffel & Auden Schendler
- 25 Aug 2022
- News
Vision: To Go-Go
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
renting than any time in the last five decades, and Davis knew there was a market opportunity here. Yet Davis moved in the opposite direction of many real estate investors. He didn’t target big states with... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price. But sooner or later chasing quarterly earnings growth View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details
- 29 May 2013
- Blog Post
Four Weeks on the Road with MBAs Across America
business, Made Collection. We helped the Collection refine their target audience and customer acquisition strategy, and Mike and Hicham managed to fit in a jam session with some of their resident musicians, too! We also explored Boulder’s... View Details
Keywords: Entrepreneurship
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
paper was published in 2019. "We find that startups founded by individuals most sensitive to labor market conditions display lower financial and innovative performance than startups founded by entrepreneurs who are less... View Details
Keywords: by Sean Silverthorne