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Publications

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  • All HBS Web  (1,110)
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    • News  (308)
    • Research  (607)
    • Events  (2)
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Show Results For

  • All HBS Web  (1,110)
    • People  (4)
    • News  (308)
    • Research  (607)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (210)
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  • Web

Print View - Course Catalog

earning conversions, and measuring campaign performance. We’ll explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and... View Details
  • 30 Jul 2024
  • News

Reddit’s Rise

of consumer media, you know how important Reddit is because it’s where all your editors are finding ideas. It’s where they get their memes for the social handle. It’s where they do quick surveys. It’s when they see trends, like cultural... View Details
  • 21 Oct 2019
  • Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

broadly students are also interested in environmental, global, and community wellness. “There is a lot of synergy between our motivated and community minded students and the companies that are offering products that are socially and... View Details
Keywords: Consumer Products / Retail
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

Self-Policing? (revised) Authors:Michael W. Toffel and Jodi L. Short Abstract Administrative agencies are increasingly establishing voluntary self-reporting programs, both as an investigative tool and as a way of encouraging regulated... View Details
Keywords: Martha Lagace
  • 13 Jul 2020
  • News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

powerful sense of presence you share with another person when you’re in a VR space together, you realize how it completely changes how you think about technology as a tool to bring people together. I’m excited by the View Details
  • 19 Jan 2017
  • News

Finding Purpose in Profit

redefine the meaning of success in business. B Lab’s mission is to assemble a global community of Certified B Corporations, which are companies that meet certain prescribed standards of social and environmental performance, public... View Details
Keywords: Robert S. Benchley; B corporations
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

the efforts of Ben Bernanke, Chairman of the Federal Reserve, to improve liquidity in money markets during the subprime crisis. The case explains the four main new tools for monetary policy (or quantitative easing) the Federal Reserve has... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

terms of strategic negotiation, social entrepreneurship, sustainable tourism, and economic development. Download the paper: http://www.hbs.edu/research/pdf/10-049.pdf Endowments, Fiscal Federalism, and the Cost of Capital for States:... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details
Keywords: Martha Lagace
  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

improve efficiency, but on the negative side, he misused those same tools in a way that was very problematic in the military,” says Simons. It’s important to “learn as much from your failures as from your successes” and challenge the... View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

results of a customer interview. After creating a quick landing page and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

Passion for another kind of far-reaching change was the driving force behind Diagnostics For All (DFA), a nonprofit offering a low-cost, point-of-care diagnostic tool that won top honors in the 2008 social... View Details
Keywords: by Julia Hanna; Education
  • Web

Commencement 2017 Address | About

rebuild this trust between business and society. My hope is that the many discussions you have had, in courses as varied as Leadership and Corporate Accountability and Finance, have given you tools and perspectives that will serve as a... View Details
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

http://papers.nber.org/papers/W13281 Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry Authors:Ramana Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for... View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

resources." Michael P. Cassidy (MBA '91), general manager of the Computer Telephony Product Group at Artisoft, Inc., a maker of tools that connect phones to computers, took these lessons to heart when he created his own company, Stylus... View Details
  • 16 Jan 2020
  • News

Hitting the High Notes

dialogue,” says Barnett. “It was a kind of career therapy for some in our audience. We enjoyed a very constructive conversation.” Sheridan’s talk focused on recruitment marketing and specifically encouraged any organization seeking top talent to deploy a range of... View Details
Keywords: Margie Kelley
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

to the complementary assets of the incumbent. At the same time, value creation presents opportunities for value capture by either party, where value capture by the start-up is determined by their knowledge appropriation regime and social... View Details
Keywords: Dina Gerdeman
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

we argue that under the right circumstances, these two domains can be shaped by managers in ways that favor one firm over another. By understanding these forces, managers will be in a better position to utilize the full tool kit of... View Details
Keywords: Martha Lagace
  • 01 Sep 2003
  • News

These Are the Good Old Days

the Bulletin about her experiences as an executive, a woman, a mother, and a New Yorker. In doing so, she shed light on some major social and business developments that have shaped — and been enriched by — the lives and careers of her... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
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