Social Media - Publications - Faculty & Research

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

attention, and thereby educate people to influence the tide of events. Prominent business leaders have a bully pulpit, if they want to take it, on the issue of climate change and environmental sustainability. Today's business leaders have visibility and View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

powerful motive to build bonds with social media influencers focused on food, wellness, and lifestyle content. Cynthia designed and produced her first new event in June 2017, bringing together 15 hand-picked... View Details

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

Citation

Educators

Purchase

July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Educators

Purchase

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details

Keywords: Julia Hanna

01 Mar 2019
News

3-Minute Briefing: Richard Edelman (MBA 1978)

Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Apr 1999
News

WesTrek: Students Find Options in Bay Area

This year's "WesTrek" offered more than three hundred HBS students and partners a chance to network and investigate career options in the opportunity-rich San Francisco Bay Area. Held in early January, the annual WesTrek is sponsored by the High Tech and New View Details

Web

Student Clubs | MBA

Christian Fellowship Club Basketball Coffee and Tea Club Conservative Club Consulting for Impact Club Crimson Parents D Democrats, Liberals, Progressives Club E Education Club Energy & Environment Club Entertainment & Media Club... View Details

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

of Illusion: American Leadership in the Media Age. The book weaves together insights from economics, leadership studies, history, geopolitics, and national security to make a case for strategic independence and improved leadership... View Details

Keywords: by Martha Lagace

06 Nov 2000
What Do You Think?

Succession at GE: What’s Next?

concerning GE's choice of a possible successor to Jack Welch? In your responses there was little of the talk heard in the media about whether it will be possible for someone to successfully succeed Welch. The prevailing opinion was that... View Details

Keywords: by James Heskett

01 Oct 2002
News

Thinking Outside the Centerfold

Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details

Portrait Project

Tony Deifell

obvious – if I pay attention. My calling in life is to use my skills as a media artist, entrepreneur, and leader to help everyone notice the cracks, because there are many. April 2006: Reflections on my essay from 2002 My original... View Details

01 Jun 2014
News

Net Gains

incredible," he says. He points to China as a prime example of the league's international potential realized. Thanks to a decades-long campaign, the country is now the NBA's largest international market, with more than 100 employees, wide TV distribution on state... View Details

Keywords: Dan Morrell

Web

Best Practices | Information Technology

have an account with a social media platform (like Facebook or Gmail) Anyone who might have used a popular service (like Amazon, PayPal, Netflix, or the U.S. Post Office). Other Resources StaySafeOnline.org... View Details

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

done on mobile devices, and social media services like WeChat are leading the way. The big question is, how are the banks going to respond? In China, where banks are less regulated, they are starting to... View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

09 May 2016
Blog Post

What To Know For An International Job Search

may not always appreciate your transferrable skills. If you are an expat returning to your native country after being away for more than five years, home may now seem especially distant as your friends and former colleagues have moved on with their own careers and... View Details

Web

2019 Symposium - Race, Gender & Equity

with Soraya Chemaly on "Rage Becomes Her: The Power of Women's Anger" Soraya Chemaly Soraya Chemaly ia an author and Director of the Women’s Media Center Speech Project Soraya Chemaly ia an author and Director of the Women’s View Details

21 Jan 2009
First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social View Details

Keywords: Martha Lagace

15 Oct 2008
First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details