Reaching Your Potential - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old Spice campaign "The Man View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 Mar 2024
News

The War Within

When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details

Keywords: Janelle Nanos; illustration by Daniel Bejar

Web

For Organizations - Business & Environment

opportunity to engage with students who might be a fit for your organization. In past BEI Independent Projects, student teams have helped develop a commercial plant site selection plan for silicon wafer manufacturer 1366 Technologies, a... View Details

28 Feb 2023
Research & Ideas

Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note

that the added investment to train young people may not offer enough of a return. The report, however, offers a very different picture of apprenticeships that potentially alleviates concerns of both parents and employers, focusing on the... View Details

Keywords: by Michael Blanding

05 Jun 2020
Research & Ideas

How Anchor Investors Help Impact Funds Succeed

potential anchor’s impact will be magnified by early allocation to the fund. About the Author Sean Silverthorne is editor-in-chief of Harvard Business School Working Knowledge. [Image: Kaipungyai] Related Reading Investors Have More Than... View Details

Keywords: by Sean Silverthorne; Financial Services

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

fit; for example, sampling chips in a way that sync the flavors up with the influencer’s original music. “Our finding is that, if you have a better fit, then the fit can really mitigate the reputation harm—because your audience is... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

Happiness can be dangerous as well, since happy negotiators tend to accept less than they might otherwise be able to get. "You don't want your happiness to hijack other emotions," says Wasynczuk. "What we teach is not to... View Details

Keywords: by Michael Blanding; Entertainment & Recreation; Sports

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

Kennedy’s youthful vigor overshadowed Richard Nixon’s flat pallor on American screens. Debates help candidates reach millions of voters in a single event, so candidates often prepare rigorously, hoping to gain an edge with undecided... View Details

Keywords: by Danielle Kost

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

A colleague is out sick, and suddenly it's fallen on you to deliver a crucial client presentation. The saliva dries up in your mouth, your heart races. You briefly consider heading home sick yourself, before... View Details

Keywords: by Michael Blanding

Web

Alumni Spotlight: Cissy Chen (MBA 2019) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

from them, potentially putting them out of business. You might regard that as bordering on the insane. The matter has caught the attention of no less an observer than Henry Kissinger, who commented recently to Bloomberg News... View Details

Keywords: Re: James L. Heskett

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

you and your coauthors suggest that the idea that the internet is the “death of distance” is overstated. Could you discuss a bit how the internet/web does and does not reduce geography as a friction point for getting business done? Shane... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

27 May 2014
First Look

First Look: May 27

energies on business building. But raising capital is a core part of building a valuable business. Developing expertise in raising capital is more than a necessary evil, it is a competitive weapon. Master it and you will be in a better position to make View Details

Keywords: Sean Silverthorne

03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(management development) conference center” on one end before writing the words, “one 10-year-old girl” on the other and announcing, “It balances.” The goal was not to enable girls in general, but rather to help each girl reach her full... View Details

Keywords: Re: James L. Heskett

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Disruptive Innovation Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Strategy track. Introduction to Disruptive Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Disruptive Strategy $1,850 Next... View Details

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

and second rounds of stimulus checks, according to the paper. Within three weeks of the first stimulus round, prices of those shares had climbed by 15 percent to 18 percent. They reached 24 percent after the second round. When the third... View Details

Keywords: by Rachel Layne; Financial Services

Profile

David Velasquez

survey!). My love for basketball then pushed 8-year-old me to dream of becoming a professional basketball player (spoiler: my mother is only about 5’1”!). By the time I reached high school, I dreamed of being a doctor – this one is coming... View Details

11 Apr 2017
First Look

First Look at New Research, April 11

practices. Now in 2016, the (B) case describes the new structure as Peiser and his team review their progress so far and determine if it is the right path forward as the team sets out to reach new expansion goals. This case allows... View Details

21 May 2013
First Look

First Look: May 21

Publications 2006 Harvard Business Review Press Keeping Up with the Quants: Your Guide to Understanding and Using Analytics By: Davenport, Thomas H., and Jinho Kim Abstract—Managers today need to be able to analyze and make sense of... View Details