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Publications

Publications

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  • All HBS Web  (2,037)
    • People  (6)
    • News  (624)
    • Research  (1,154)
    • Events  (7)
    • Multimedia  (6)
  • Faculty Publications  (391)

Show Results For

  • All HBS Web  (2,037)
    • People  (6)
    • News  (624)
    • Research  (1,154)
    • Events  (7)
    • Multimedia  (6)
  • Faculty Publications  (391)
← Page 50 of 2,037 Results →
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

connect with others." But Looser sees practical applications as well. At Harvard, she is conducting research to determine whether we're more likely to retain and remember information—data and objects—if the information is paired with a picture of a human face. Such... View Details
Keywords: by Carmen Nobel
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details
Keywords: by Dina Gerdeman; Retail
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

soar. While all this is happening, Facebook's marketing influence will accelerate dramatically, providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism to attract eyeballs for... View Details
Keywords: by Mikolaj Piskorski
  • 28 May 2021
  • News

Unspent Love

marketing slogans, distribution strategies, five-year plans. By night: bubble baths, pillow forts, bedtime stories,” Kingston writes. But when Kingston was 3, her mother was diagnosed with an advanced breast cancer and began transferring... View Details
  • 19 Mar 2013
  • First Look

First Look: March 19

http://onlinelibrary.wiley.com/doi/10.1111/nejo.12003/abstract   Working PapersInvestment Incentives in Open-Source and Proprietary Two-Sided Platforms Authors:Casadesus-Masanell, Ramon, and Gaston Llanes Abstract We study incentives to invest in platform quality in... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2015
  • News

A World of Support

the HBS Fund from donors such as Gaëtan Hannecart (MBA 1994) enables the School to develop global cases and courses and provide opportunities for students and the faculty to gain firsthand experience in markets around the world. “The HBS... View Details
  • Profile

Jillian Dorans

challenge to make the career switch without HBS. Though formal MBA recruitment in hospitality is much less prevalent than in traditional MBA industries such as finance and consulting, HBS opens doors. Through cultivating such... View Details
Keywords: Services; Consulting
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • Web

Peek into Business | MBA

students who are curious about how their technical training can open doors beyond traditional engineering roles. Register Now What is Peek into Business? Peek into Business is a free, three-session virtual program intended for... View Details
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
  • 01 Mar 2005
  • News

Women Entrepreneurs Share Insights at WSA Conference

the conference attracted more than 800 women to the HBS campus. The panel on entrepreneurship at which Shukla spoke was moderated by HBS professor Lynda Applegate. It focused on the unique challenges women face in starting a company, particularly in getting financing... View Details
Keywords: Margie Kelley; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services
  • Profile

Vivek Garg

thread among the various groups and issues: a need for coordinated leadership. "Too many of us get locked into minute battles over turf," he says. "That makes it harder to propose global changes or innovations that could improve patient care." View Details
  • 24 Apr 2014
  • News

Meeting an essential health care need in India

increasing capacity (more beds in less space) without compromising revenue or the care, comfort, and safety of patients. Since 2010, when Sundaram won the first annual HBS Alumni New Venture Contest, the company has grown from a staff of four to 16, View Details
  • 12 PM – 1 PM EST, 15 Jan 2015
  • Webinars: Trending@HBS

High Impact Women Entrepreneurs: Insights from Pioneers who are Changing the Game

During this webinar, Professor Lynda Applegate, faculty chair of the HBS Owner/President Management program, will discuss new research that is developing profiles and case studies on women entrepreneurs who founded new ventures that have become successful high-growth,... View Details
  • Profile

Rocio Parra

says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing strategy for a digital... View Details
  • 01 Apr 1996
  • News

Technology for Learning's Sake

strengths. "The work we are doing in technology right now is intended to open up a host of opportunities," explains Dean Clark. "Yes, we are making an extraordinary investment in hardware and software, but the real success of our endeavor... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect of the debate that several commented on when he said, "The rules of economics have... View Details
Keywords: by James Heskett
  • Profile

Jaime Mendez

be as music director of Heard on the Street Singers (HOTS), an HBS a capella singing group. As for the future, he remains open to the unexpected. "I came to HBS because I wanted to experience something different. It's a... View Details
  • Fast Answer

Field Course: Investing for Impact

commentary from HBS faculty. Demographics, city data, and more: Analyze Boston is the City of Boston's new open data hub, where you can find facts, figures, and maps related to our lives within the city – all in one convenient... View Details
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