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  • All HBS Web  (2,466)
    • People  (4)
    • News  (764)
    • Research  (1,092)
    • Events  (13)
    • Multimedia  (18)
  • Faculty Publications  (415)
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  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
Keywords: by Carmen Nobel; Advertising
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

empty. Dennis Campbell and Tatiana Sandino discuss their new case study. How to Be a Rebel Leader In the book Rebel Talent, Francesca Gino argues companies should encourage rebellion in their workplaces. Welcome to Retirement. Who Am I... View Details
Keywords: by Sean Silverthorne
  • 23 Mar 2010
  • First Look

First Look: March 23

Developing Software through Crowdsourcing Karim R. Lakhani, David A. Garvin, and Eric LonsteinHarvard Business School Case 610-032 TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments,... View Details
Keywords: Martha Lagace
  • 17 Sep 2020
  • Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

A health insurance crisis may be looming for employees of small businesses, with many firms struggling to cover their share of these costs, new research from Harvard Business School finds. Nearly one-third of employers surveyed weren’t... View Details
Keywords: by Rachel Layne; Health
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

on every PC shipped in the late 1990s? Researchers line up on both sides of the argument. A recent working paper by Harvard Business School professor Pai-Ling Yin and Stanford professor Timothy F. Bresnahan offers an answer. Looking at both the pace of adoption of... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

  Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
  • 16 Aug 2017
  • Research & Ideas

Researchers Use Google Street View to See the Future of Cities

You can see the subtle changes when a neighborhood is on its way up—streets get cleaner, building facades improve, new businesses start moving in. Across an entire city, however, it’s harder to track such changes, to understand in real... View Details
Keywords: by Michael Blanding; Real Estate
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

Absent of these it's bound to fail." These and other comments provided grist for the question: When and where will Holacracy work best? What do you think? Original Article Recently it was reported that Zappos.com, the online clothing... View Details
Keywords: by James Heskett; Retail
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing together View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Scholarship") shows that as library search has gotten vastly more efficient with the advent of digitized libraries and online search tools, the depth of scientific research has suffered. Scholars in a variety of fields tend to... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School, who co-authored a View Details
Keywords: by Rachel Layne
  • 13 May 2014
  • Op-Ed

The Alibaba Effect

great online giants. “Alibaba's only limits are those imposed by the speed at which these enterprises continue to grow” Still largely unknown in the West, Alibaba dominates China's Internet and logistics space with over 600 million... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • 20 Jul 2010
  • First Look

First Look: July 20

Piskorski and David ChenHarvard Business School Case 710-408 Meetup, an online company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to (i) increase View Details
Keywords: Martha Lagace
  • 27 Jul 2015
  • Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

Companies change strategy, operational processes, and policies all the time, each shift creating a new group of winners and losers. When Steve Jobs became CEO of Apple for the second time, the culture shifted, with designers enjoying... View Details
Keywords: by Roberta Holland
  • 05 Jul 2006
  • Research & Ideas

Reinventing the Dowdy Savings Bond

course of four weeks, representatives at two Volunteer Income Tax Assistance (VITA) sites offered filers the option of splitting their refunds, depositing all or some of their refund into an existing or new savings account with the Bank... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.... View Details
Keywords: by Carmen Nobel; Financial Services
  • 06 May 2014
  • First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives Increase Donations By: Anik,... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

independently. Then I was thrilled to learn that implementation is well under way. Q: Have you ridden in a PRT? If so, how was it? A: I've ridden the Vectus test track in Uppsala, Sweden, and I've toured the new installation (scheduled to... View Details
Keywords: by Martha Lagace; Transportation
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