Online Business - Publications - Faculty & Research

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

free and still build a strong business model through add-on products and services that they may charge for. Q: How do online companies walk the line between community-building and monetization strategies?... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details

Keywords: by Martha Lagace; Service

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a presentation at Future Assembly, an event at Harvard Business School where View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

11 Apr 2000
Research & Ideas

Financial Services 24/7

Business Week, he notes that close to 75 percent of its ads are for firms with an Internet component. As consumers become more savvy about what the Web has to offer, they will ask for and expect more. Learning from their own and each... View Details

Keywords: by Susan Young

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

academic economics department. Amazon is far from alone in this trend. Some 50 tech companies “have been snapping up economists at a remarkable scale,” says Michael Luca, the Lee J. Styslinger III Associate Professor of Business... View Details

Keywords: by Roberta Holland; Technology; Education

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends... View Details

Keywords: by Carmen Nobel; Retail; Fashion

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

Online Reviews at TripAdvisor in the HBS case collection at hbr.org. I’m Brian Kenny and you’ve been listening to Cold Call, the official podcast of Harvard Business School. Related Article The Yelp Factor:... View Details

Keywords: by Brian Kenny; Advertising; Travel

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

first, the product was refined, and the business model came after." Kroese also pointed out that of the $36 billion spent on advertising in 2004, only $10 billion was spent in online advertising. By... View Details

Keywords: by Julie Jette

10 Jun 2013
Research & Ideas

How Numbers Talk to People

STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue... View Details

23 Nov 2010
First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details

Keywords: Sean Silverthorne

29 May 2007
First Look

First Look: May 29, 2007

Business School Case 707-474 In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising,... View Details

Keywords: Martha Lagace

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details

Keywords: by John A. Quelch; Health

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

tremendous way for developers to learn quickly, and for both developers and technology companies to reap real benefits.” About the author Michael Blanding is a writer based in Boston. [Image: gorodenkoff] Related Reading 6 Ways That Emerging Technology Is Disrupting... View Details

Keywords: by Michael Blanding; Technology

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

including the MBA. Ultimately, the question may be raised about whether business schools such as Wharton, Kellogg, Harvard, or Stanford should offer MBAs online as a response to the innovator's dilemma. What... View Details

Keywords: by James Heskett

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

As the quantity of online content continues to proliferate—from cute cat videos to policy experts blogging on the Middle East—the consumer's expectation that online content should be free becomes more... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

up,” says Benjamin G. Edelman, an associate professor in the Negotiation, Organizations & Markets unit at Harvard Business School whose research focuses on consumer protection related to online... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

22 Jun 2010
First Look

First Look: June 22

PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details

Keywords: Martha Lagace

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard View Details

Keywords: by Rachel Layne; Transportation

30 Apr 2013
First Look

First Look: April 30

Publications 2006 Harvard Business Review Press What You're Really Meant to Do: A Road Map for Reaching Your Unique Potential By: Kaplan, Robert Steven Abstract—How do you create your own definition of success-and reach your unique... View Details