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  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, View Details
Keywords: Martha Lagace
  • February 2020
  • Supplement

Fake News at DER SPIEGEL (B): The Commission’s Recommendations

By: Aiyesha Dey, Jonas Heese and Tonia Labruyere
Supplements the (A) case. View Details
Keywords: Accounting; Corporate Governance; Crisis Management; Media; Journalism and News Industry; Germany
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  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

than forty high-profile moves and interviewed team leaders in multiple industries and countries to examine the risks and opportunities that lift... View Details
Keywords: Martha Lagace
  • 03 Mar 2015
  • First Look

First Look: March 3

industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations View Details
Keywords: Sean Silverthorne
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the... View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • January 1992 (Revised March 1992)
  • Case

News Corp. Ltd., The

By: David F. Hawkins
Keywords: Journalism and News Industry; Journalism and News Industry
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  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

Marco Iansiti and Gregory L. Richards Periodical: Antitrust Bulletin 51, no. 1 (spring 2006) Abstract A number of modern industries are organized as complex networks of firms whose integrated efforts are... View Details
Keywords: Martha Lagace
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

understand which data is relevant. On average, our study found that only about 20 percent of data in any given industry is material from an investment standpoint. That has huge implications in terms of the signal-to-noise ratio. For... View Details
Keywords: Re: George Serafeim
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

students learn their craft. Like corn, wheat, and civilian aircrafts, cadavers sent abroad can be seen as another U.S. export product, although one dwarfed by these other export categories. The notion of human cadavers as a thriving... View Details
Keywords: by Michel Anteby; Health
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well... View Details
Keywords: by Sean Silverthorne
  • 04 Mar 2014
  • First Look

First Look: March 4

weeks or days. Publisher's link: http://hbr.org/2014/03/manage-your-work-manage-your-life/ar/1 August 2013 International Journal of Industrial Organization Search Diversion and Platform Competition By:... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

School Case 313-036 This case explores the reputational and legal issues that arise as Barclays Capital attempted to manage client conflicts by following established industry practice in the face of changing... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

survivors, the future of e-commerce and other info tech industries seemed perilous. BusinessWeek.com recently ranked Amazon #6 in its annual list of most innovative companies; four of the other five are... View Details
Keywords: by Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

and Zach Scott ClaytonHarvard Business School Note 510-095 This note describes the rapidly changing environment of social media and how managers can leverage it. Purchase this... View Details
Keywords: Martha Lagace
  • March 2008 (Revised November 2012)
  • Teaching Note

GE's Imagination Breakthroughs: The Evo Project (TN)

By: Christopher A. Bartlett
Teaching Note for [907048]. View Details
Keywords: Business Conglomerates; Creativity; Consumer Products Industry; Consumer Products Industry
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  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and the global economy slid into recession. Ship charter rates... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

  Publications August 2013 Palgrave Macmillan The Political Economy of Empire in the Early Modern World By: Reinert, Sophus A., and Pernille Røge, eds. Abstract—This volume recasts our understanding of the practical View Details
Keywords: Sean Silverthorne

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