Publications

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

to explore the impact of a specific media source on the business landscape. "Depending on what the media reports on, it can actually create reputational costs for... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG... View Details

Keywords: Sean Silverthorne

10 Apr 2007
First Look

First Look: April 10, 2007

Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting... View Details

Keywords: Martha Lagace

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

going to influence the kind of data you can collect.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Just_Super ] Related Reading... View Details

Keywords: by Kristen Senz

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53251 August 22, 2017 Harvard Business Review Find the Right Metrics for Your Sales Team By: Cespedes, Frank V., and Robert Marsh Abstract—This article reports the results of a survey of key... View Details

Keywords: Sean Silverthorne

06 Mar 2007
First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details

Keywords: Martha Lagace

04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details

Keywords: Sean Silverthorne

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

butter: the paper book. First it was Books on Tape, followed by books on phones, and then the king of business model killers, Amazon.com's Kindle. “Traditional trade book publishers are scared.” Now the iPad, with its magnificent color... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

26 Mar 2020
Blog Post

The Road Untraveled: VC Perspectives on COVID-19

COVID-19" – a project he hopes will provide insights directly from the VC industry to founders and investors on how to manage their business and financial expectations through these unprecedented times. These are some key... View Details

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry