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Show Results For
- All HBS Web
(1,676)
- People (10)
- News (294)
- Research (1,086)
- Events (1)
- Multimedia (5)
- Faculty Publications (767)
- summer 1981
- Article
Blockbusters: The Economics of Mass Entertainment
By: David A. Garvin
Garvin, David A. "Blockbusters: The Economics of Mass Entertainment." Journal of Cultural Economics (summer 1981).
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Advertising Industry; Advertising Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
insurance industry Proudest Accomplishment: Being the mother of Elisa and the wife of Andrés Summer Internship: Boston Consulting Group (BCG) - Boston Office How do you do it? I have a great partner (Andy),... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details
Keywords: by Avery Forman
- 01 Aug 1998
- News
High Honors
Virginian-Pilot, a daily newspaper owned by his uncle. After graduating from the University of Virginia (UVA), serving in the Merchant Marine, and earning a Harvard MBA in 1952, he took a job as a reporter View Details
- February 1987
- Case
PBS National Advertising Plan
Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
- 01 Feb 2002
- News
It's academic. (Not!)
Wasserman. "They have a lot of senior people at the top and very few junior people below them. Several other industries that started out that way - such as investment banking View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
securing endorsements from party officials and funds from big money donors. On the other side, Trump, already a media personality thanks to “The Apprentice,” has so far secured $4 billion worth of free View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for... View Details
- June 2024
- Case
Metub: Scaling Influence beyond Vietnam
By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
- January 3, 2011
- Article
Leadership Lessons: Oprah's Journey to 'OWN' Cableland
By: Nancy F. Koehn
Koehn, Nancy F. "Leadership Lessons: Oprah's Journey to 'OWN' Cableland." Huffington Post, The Blog (January 3, 2011).
- May 1993 (Revised June 1993)
- Case
ABC Company
Herzlinger, Regina E. "ABC Company." Harvard Business School Case 193-169, May 1993. (Revised June 1993.)
Pete Rozelle
equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for View Details
Keywords: Entertainment & Broadcast Media
David Sarnoff
Trained as an engineer, Sarnoff predicted that radio, and later, television, would transform the way people interacted with the world around them. Sarnoff lead RCA to become the leader in radio programming, offering services from news,... View Details
Keywords: Entertainment & Broadcast Media
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Economics , January 2020) with William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. Ebehi Iyoha : Winner of the 2021 Young Economists' Essay Award from the European Association for Research in View Details
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
- September 2008 (Revised March 2009)
- Supplement
Traversing a Career Path: Pat Fili-Krushel (B)
By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details
Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Traversing a Career Path: Pat Fili-Krushel (B)." Harvard Business School Supplement 909-010, September 2008. (Revised March 2009.)
- May 1993
- Teaching Note
WJAC (A)—The Birth of a Radio Station TN
- April 1999 (Revised September 2000)
- Case
Interep National Radio Sales, Inc.
By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details
Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
- October 2020 (Revised April 2022)
- Case
When Institutions Fail: HIV/AIDS in the 1980s
By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism and News Industry; Media and Broadcasting Industry; Public Administration Industry; United States
Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)