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Show Results For
- All HBS Web
(18,454)
- People (25)
- News (3,484)
- Research (12,713)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,624)
- 11 Mar 2016
- Working Paper Summaries
Becoming a Cognitive Referent: Market Creation and Cultural Strategy
- December 2018
- Supplement
iyzico: Fundraising in Emerging Markets (B)
By: Marco Di Maggio and Gamze Yucaoglu
The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader... View Details
Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
- 2004
- Article
Marketing to Benshouhou (Marketing and Dialectics)
By: Hirotaka Takeuchi
Keywords: Marketing
- May 2020
- Article
The Creation and Evolution of Entrepreneurial Public Markets
By: Shai Bernstein, Abhishek Dev and Josh Lerner
This paper explores the creation and evolution of new stock exchanges around the world geared towards entrepreneurial companies, known as second-tier exchanges. Using hand-collected novel data, we document the proliferation of these new stock exchanges that were... View Details
Keywords: Stock Exchanges; Entrepreneurship; Finance; Initial Public Offering; Capital; Entrepreneurial Finance
Bernstein, Shai, Abhishek Dev, and Josh Lerner. "The Creation and Evolution of Entrepreneurial Public Markets." Journal of Financial Economics 136, no. 2 (May 2020): 307–329.
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- November 1998 (Revised October 2003)
- Case
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details
Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
- March 2025
- Case
Mobvoi's Path Through Market Challenges and Business Reinvention
By: Paul A. Gompers and Shu Lin
Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
- February 2008
- Course Overview Note
Conceptual Overview of Real Estate Options in Emerging Markets
By: Nicolas P. Retsinas and Ben Creo
A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details
Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry
Retsinas, Nicolas P., and Ben Creo. "Conceptual Overview of Real Estate Options in Emerging Markets." Harvard Business School Course Overview Note 208-109, February 2008.
- 1998
- Book
Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- 29 Jun 2020
- Working Paper Summaries
Measuring the Perceived Liquidity of the Corporate Bond Market
- Research Summary
Systematic Risk in the Housing Markets
A one-factor pricing model is employed to investigate the internal consistency of single family home and professionally-managed property prices during 1986-2006. The risk fac-tor used here is the US real estate index, which has much stronger explanatory power than the... View Details
- 1988
- Chapter
Demographics, Market Failure and Social Security
By: Jerry R. Green
Green, Jerry R. "Demographics, Market Failure and Social Security." In Social Security and Private Pensions: Providing for Retirement in the Twenty-first Century, edited by Susan M. Wachter. Lexington, MA: Lexington Books, 1988.
- Article
The ECB and the Interbank Market
By: Domenico Giannone, Michele Lenza, Huw Pill and Lucrezia Reichlin
Giannone, Domenico, Michele Lenza, Huw Pill, and Lucrezia Reichlin. "The ECB and the Interbank Market." Economic Journal 122, no. 564 (November 2012): 467–486.
- April 2017 (Revised December 2019)
- Case
CarMax, Inc.: Disrupting the Used-Car Market
By: John R. Wells and Hong Luo
Wells, John R., and Hong Luo. "CarMax, Inc.: Disrupting the Used-Car Market." Harvard Business School Case 717-506, April 2017. (Revised December 2019.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Brands and Brand Equity
By: Rohit Deshpandé and Anat Keinan
Deshpandé, Rohit, and Anat Keinan. "Marketing Reading: Brands and Brand Equity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8140, 2014.
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.
- October 2005
- Teaching Note
Foreign Exchange Markets and Transactions (TN)
By: Mihir A. Desai and Kathleen Luchs
Keywords: Currency Exchange Rate