Market Participation - Publications - Faculty & Research

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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

Profile

Michelle Giguere

depth of experience I had in marketing with a breadth of new abilities in finance and management." The case-study method sold her on HBS. "I was drawn to the level of participation it... View Details

01 Jun 2002
News

Africa Business Conference Creates Ongoing Forum for Change

Professor John Quelch (center) moderated a panel on emerging opportunities in Africa. Photo: Justin A. Knight Singer Angelique Kidjo performed for an enthusiastic group Friday night. Photo: Justin A. Knight Over six hundred participants... View Details

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

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Managing Customers for Growth - Course Catalog

customer acquisition, retention, and monetization strategies. Investors and Analysts evaluating business growth trajectories and customer lifetime value. Product Managers and Marketing Professionals who need to understand customer... View Details

01 Feb 1997
News

Merton Discusses Risk Management at Dean's Seminar

Global Financial System: A Functional Perspective, which analyzes the world's financial institutions, Professor Merton addressed seminar participants - including HBS faculty, research associates, and students - on behalf of the School's... View Details

Keywords: Elizabeth McNair

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

associations to create word of mouth marketing about your Q&A platform or a live chat you’re hosting. You may even invite students who have previously interned at your organization to be a key View Details

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Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

making. Competing in the Age of Digital Platforms helps participants understand how to create sustainable value whether competing as, with, or against digital platforms, while Competing in the Age of AI—Virtual looks at advancements in AI... View Details

Keywords: Jennifer Gillespie

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

Aaron’s networking conversations with a New York-area PE firm specializing in health and wellness, one of the firm’s portfolio companies, Barry’s Boot Camp, came up. Aaron had long been an enthusiast of the company, participating in its... View Details

Keywords: Consumer Products / Retail

13 May 2021
Blog Post

HBS Got Talent

Weinzierl and Christina Wallace, professional actor/singer Tiffany Mellard (from the cast of Hamilton!), and world-champion swimmer Katie Ledecky. Our host, Weston Ruths (MS/MBA: Engineering Sciences 2022), expertly emceed the event and corralled our judges. On the... View Details

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2.1.3 Classroom Recording, Photography & Social Media | MBA

by guests will be the responsibility of the host student. Outside Media in the Classroom Media are not permitted in the classroom without the advance permission of the Office of Marketing and Communications; exceptions are rare and... View Details

01 Dec 2008
News

NYC Club Hosts Nonprofits

accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit trends. Professor John Quelch, a marketing expert, focused on... View Details

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

economic development of host countries and what is the role of local financial markets in mediating the potential benefits? We first define FDI and discuss general theories on types and drivers of FDI. This review takes a host-country... View Details

Keywords: Sean Silverthorne

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The Spiritual Lives of Leaders - Course Catalog

across Harvard generally – that we believe you’ll find fascinating, inspiring, challenging, and useful. We invite everyone to participate equally in this conversation – whether you describe yourself as interested and curious, spiritual... View Details

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Business Solutions for the Poor (Global and Local) - Course Catalog

participate in serving the poor; throughout we will discuss the role of government. A secondary goal of the course is to stoke your own leadership journey towards making a positive difference in the world. Target Audience This is a... View Details

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Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent - Course Catalog

Africa – economic, sociological, and historical – and the ways in which these Africa-specific trends impact the opportunities and challenges in undertaking business and entrepreneurship ventures on the continent today. Drawing upon the active View Details

01 Oct 1999
News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

guests, participants addressed both the positive and the negative factors that business encounters in a state best known by the nickname inscribed on its license plates: "Vacationland." "The whole discussion was predicated on a very... View Details

Keywords: Janine Brunell Looker

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The Coming of Managerial Capitalism - Course Catalog

of technological change, entrepreneurship, and market evolution on U.S. business, managers, the work force, and government. The history of capitalism in the United States offers students a comparative point of reference for considering... View Details

01 Dec 1996
News

Intellectual Debate: The Business of Business

Organizations and Markets unit (see Theory and Practice for a profile of the O&M unit) quickly sparked discussion in two different areas. Noting that the unit's Coordination, Control, and the Management of Organizations (CCMO) course... View Details

Publications