Journals and Magazines - Publications - Faculty & Research

03 Jan 2008
What Do You Think?

Does Judgment Trump Experience?

Penguin Group, 2007). Warren Bennis and Noel Tichy, "Judgment Trumps Experience," The Wall Street Journal (Eastern edition), November 29, 2007, p. A19. View Details

Keywords: by Jim Heskett

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case studies in the... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

06 Feb 2014
Research & Ideas

The Art of American Advertising

posters, broadsides, circulars, brochures, souvenir publications, and novelty items along with trade journals and other publications. It will be on display in the north lobby... View Details

Keywords: by Carmen Nobel; Advertising

04 Apr 2007
Research & Ideas

The Business of Global Poverty

materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, View Details

Keywords: by Garry Emmons

23 Jul 2018
Research & Ideas

The Open Office Revolution Has Gone Too Far

SolStock As of this July, what do Isaac Newton, Charles Darwin, and Associate Professor Ethan Bernstein have in common? They’ve all published in Philosophical Transactions of the Royal Society B. Bernstein’s new paper, The Impact of the... View Details

Keywords: Re: Ethan S. Bernstein

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

that? A: You're right. There has been very little academic research done on project finance to date. In fact, there have been only a couple of articles directly on project finance published in the leading finance journals, and not more... View Details

Keywords: by Ann Cullen; Financial Services

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details

Keywords: by Paul Guttry; Health; Education

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

a short magazine article about Shouldice in 1982, and it nicely illustrated excellence in the delivery of a service," explains the case's author, HBS professor James Heskett. "I knew we had a good... View Details

Keywords: by Garry Emmons

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details

Keywords: by Garry Emmons; Service

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

April-May issue of the Journal of the European Economics Association. The paper addressed this central question: When does the certification provided by an SSO's endorsement sway users to adopt a standard? Lerner View Details

Keywords: by Sara Grant; Technology

26 Sep 2005
Research & Ideas

What Perceived Power Brings to Negotiations

year in the journal Group Decisions and Negotiation, authors Rebecca L. Wolfe and Kathleen McGinn found that in negotiations where participants shared relatively equal... View Details

Keywords: by Mallory Stark

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

like a trained oncologist? How about setting up an online competition to find out? An article being published April 18 in JAMA Oncology, a journal of the American Medical Association, describes the crowdsourcing contest View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

09 Jul 2012
Research & Ideas

The Unconscious Executive

times of day compared to optimal times of day. It seems that conscious thought sometimes gets in the way of making good decisions. Q: You and your colleagues also study sleep and creative performance, as you... View Details

Keywords: by Martha Lagace

06 Aug 2001
Research & Ideas

Go Global—or No? Can You Make the Case?

the face of a new competitive threat. HBR published comments from four management gurus on what DataClear should do. (See Close Up.) Now it's your turn. We have included an excerpt of the case and a summary of the consultants' advice. But... View Details

Keywords: by Walter Kuemmerle

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the... View Details

Keywords: by Ann Cullen

10 Apr 2013
Research & Ideas

Learning Curve: Making the Most of Outsourcing

the vendor of outsourced services can improve the efficiency and perhaps the quality of services delivered—particularly in health care, where outsourcing is on the rise. In research recently published in the View Details

Keywords: by Paul Guttry; Health

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

and entrepreneurial management, done with colleagues C. Fritz Foley and James R. Hines Jr. at the University of Michigan. Their research will appear in a forthcoming issue of the View Details

Keywords: by Cynthia Churchwell

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

Whither Uber? Competitive Dynamics in Transportation Networks. “I’m trying to counterbalance the many papers that exult in how fabulous Uber is, and how it’s practically God’s gift to mankind,” Edelman says. Forthcoming in the View Details

Keywords: by Carmen Nobel; Transportation; Insurance

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

through the hard steps of developing yourself from within. With the visible failures of leaders who tried to fake it, people have developed sensitive “sniff tests” and can quickly identify who is authentic View Details

Keywords: by Bill George

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