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  • All HBS Web  (1,827)
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    • Research  (1,280)
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  • All HBS Web  (1,827)
    • News  (351)
    • Research  (1,280)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
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  • November 2009
  • Case

An Entrepreneur's Journey: Simi Nwogugu

By: John A. Davis and Shirley Spence
This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details
Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States
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Davis, John A., and Shirley Spence. "An Entrepreneur's Journey: Simi Nwogugu." Harvard Business School Multimedia/Video Case 810-701, November 2009.
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • June 2008
  • Supplement

Mike Corbin: Closing the Corbin-Pacific Case - video

By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Keywords: Manufacturing Industry; Motorcycle Industry
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Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
  • winter 2009
  • Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
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Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
  • September 2006
  • Teaching Note

Trinity Crystal (TN)

By: John A. Davis and Courtney Sampson
Teaching Note to (898-066). View Details
Keywords: Family and Family Relationships; Family Ownership; Entrepreneurship
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Davis, John A., and Courtney Sampson. "Trinity Crystal (TN)." Harvard Business School Teaching Note 807-052, September 2006.
  • June 2006
  • Case

Matthew B. Hunter

By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
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Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • January 1985 (Revised March 2003)
  • Case

Conex do Brasil

By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's Unanticipated Consequences for Markets and Marketing Authors: View Details
Keywords: Martha Lagace
  • 16 Sep 2015
  • Op-Ed

The Real Duty of the Board of Directors

interests of the corporation itself. As one of us responded in a recent interview with John Authers of the Financial Times, “The shareholders don’t actually own the corporation. They own shares in the corporation. The corporation owns... View Details
Keywords: by Robert G. Eccles & Tim Youmans
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)

By: John A. Deighton and Sarah Abbott
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-286, April 2011.
  • April 2011
  • Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
  • November 2009
  • Teaching Note

An Entrepreneur's Journey: Simi Nwogugu (HBS Intranet version) (TN)

By: John A. Davis and Shirley Spence
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Davis, John A., and Shirley Spence. "An Entrepreneur's Journey: Simi Nwogugu (HBS Intranet version) (TN)." Harvard Business School Teaching Note 810-070, November 2009.
  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
  • October 2008 (Revised November 2009)
  • Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
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Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
  • February 2006
  • Supplement

Jonathan Pellegrin: Closing The Pellegrins Case, Video

By: John A. Davis and Courtney Sampson
Jonathan Pellegrin describes what happened after the events described in The Pellegrins (A) case and comments on lessons learned from this experience. View Details
Keywords: Management Succession; Family Business; Leadership
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Davis, John A., and Courtney Sampson. "Jonathan Pellegrin: Closing The Pellegrins Case, Video." Harvard Business School Video Supplement 806-721, February 2006.
  • October 2006
  • Teaching Note

Precista Tools AG (TN) (A), (B), and (C)

By: John A. Davis and Courtney Sampson
Teaching Note to (488-046), (488-047), and (488-048). View Details
Keywords: Governing and Advisory Boards; Race; Management Succession; Family Ownership; Resignation and Termination; Conflict and Resolution; Switzerland
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Davis, John A., and Courtney Sampson. "Precista Tools AG (TN) (A), (B), and (C)." Harvard Business School Teaching Note 807-055, October 2006.
  • September 2006
  • Teaching Note

The Pellegrins (TN) (A) and (B)

By: John A. Davis and Courtney Sampson
Teaching Note to (899-009) and (899-010). View Details
Keywords: Publishing Industry
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Davis, John A., and Courtney Sampson. "The Pellegrins (TN) (A) and (B)." Harvard Business School Teaching Note 807-056, September 2006.
  • July 2005 (Revised August 2005)
  • Case

Family Governance at the Cousin Consortium Stage (VHS)

By: Courtney Sampson and John A. Davis
Keywords: Governance; Family Business
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Sampson, Courtney, and John A. Davis. "Family Governance at the Cousin Consortium Stage (VHS)." Harvard Business School Multimedia/Video Case 805-161, July 2005. (Revised August 2005.)
  • July 2005
  • Case

Family Governance at the Cousin Consortium Stage

By: John A. Davis and Courtney Sampson
Explains the governance system for the Eddy family, who own the Port Blakely Companies. Provides the viewer with an inside look at the running of the family council and family assembly meetings. Also provides a brief history and overview of the forestry and real estate... View Details
Keywords: Conferences; Corporate Entrepreneurship; Corporate Governance; Business History; Business or Company Management; Family Ownership
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Davis, John A., and Courtney Sampson. "Family Governance at the Cousin Consortium Stage." Harvard Business School Multimedia/Video Case 805-160, July 2005.
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