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(1,812)
- News (352)
- Research (1,280)
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- Faculty Publications (1,030)
Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)
By: Anita Elberse and John A. Quelch
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)." Harvard Business School Video Supplement 506-701, August 2005.
- autumn 2005
- Article
Six Sigma Comes To Marketing
By: John A. Quelch and Brian Harris
Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35.
- February 1995 (Revised December 1996)
- Case
Braas GmbH (A)
By: John A. Quelch and Carin-Isabel Knoop
Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (A)." Harvard Business School Case 595-041, February 1995. (Revised December 1996.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- January 1993 (Revised November 1993)
- Case
Warner-Lambert Ireland: Niconil
By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
- Article
The Return of the Country Manager
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "The Return of the Country Manager." McKinsey Quarterly, no. 2 (1996): 31–43.
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought... View Details
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts... View Details
- 01 Dec 2016
- News
Takeaways
Edited by April White Peter A. Gudmundsson photo by Susan Young Peter A. Gudmundsson photo by Susan Young “All organizations need great people. Veterans are great people, so all organizations need to hire... View Details
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- May 2018
- Supplement
Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Amy Handlin
- June 2017
- Case
Theranos: Small Volume Blood Testing (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
- June 2015
- Teaching Note
Ethiopia: An Emerging Market Opportunity? (Brief Case)
By: John A. Quelch and Sunru Yong
- November 2014 (Revised March 2016)
- Background Note
Mental Health and the American Workplace
By: John A. Quelch and Carin-Isabel Knoop
Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks and boost... View Details
Keywords: Public Health; Productivity; Competitiveness; Stress Management; Depression; Absenteeism; Presenteeism; Work Culture; Business or Company Management; Work-Life Balance; Performance Productivity; Organizational Culture; Medical Specialties; Health Care and Treatment; Health Industry; United States
Quelch, John A., and Carin-Isabel Knoop. "Mental Health and the American Workplace." Harvard Business School Background Note 515-062, November 2014. (Revised March 2016.)
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Diane Badame
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Faculty Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
- June 2009
- Supplement
Manchester Products: A Brand Transition Challenge, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Heather Beckham
- June 2011
- Teaching Note
Reed Supermarkets: A New Wave of Competitors (Brief Case)
By: John A. Quelch and Carole Carlson
Teaching note for brief case 4296. View Details
- June 2009
- Teaching Note
Manchester Products: A Brand Transition Challenge (Brief Case)
By: John A. Quelch and Heather Beckham