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Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- 01 Sep 2016
- News
Advancing the Vision for HBS
people — provides us with the unique opportunity to leverage our collective impact and effect positive change in the world. —John B. Hess Campaign Chair John B. Hess (MBA 1977), Campaign Cochairs Mark E. Nunnelly (MBA 1984) and Mark View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
View Details
Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- December 1975
- Case
St. Joseph Bank & Trust Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA 1977) and Carin-Isabel Knoop...
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- 02 Dec 2005
- News
A New Agenda for Business Schools
- 01 Apr 2008
- News
The Brand Called Obama
- 22 Apr 2008
- News
Growing Green During Downturn
- 20 Jun 2008
- News
The Prius Liberal
- 23 Jun 2009
- News
Think Lean, Think Mean
- 21 Jul 2009
- News
How to Market in a Downturn
- 25 Nov 2009
- News
Coming out of the dark
- 16 Oct 2014
- News
Reducing special-interest influence over government regulation
lead to problems of its own. David A. Moss, the John G. McLean Professor of Business Administration, has helped lead a team of scholars from across the country to examine how to mitigate or prevent...
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- 01 Dec 2000
- News
Faculty News
by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); John View Details
- September 2018
- Teaching Note
Hunley, Inc.: Casting for Growth (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 919-501.
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- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- Article
Western Multinationals Expand Into China
By: John A. Quelch and Maria Ibanez Gabilondo
Quelch, John A., and Maria Ibanez Gabilondo. "Western Multinationals Expand Into China." Market Leader, no. 50 (Fall 2010): 42–45.
- September 2008
- Article
Negative Ad Power
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47.
- May 2016
- Case
Implementing a Culture of Health
By: John A. Quelch and Emily C. Boudreau
Quelch, John A., and Emily C. Boudreau. "Implementing a Culture of Health." Harvard Business School Case 516-112, May 2016.
- 2012
- Chapter
Marketing and Democracy
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.