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Show Results For
- All HBS Web
(3,224)
- People (4)
- News (791)
- Research (2,124)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,501)
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter View Details
- 12 Sep 2007
- Op-Ed
Building Sandcastles: The Subprime Adventure
negative amortization) turned millions of renters into homeowners. Subprime lending soared from near 0 in the early 1990s to 20.1 percent of all originations in 2006. The subprime lenders hawked their... View Details
- 2015
- Working Paper
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Food and Beverage Industry
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
- July 2001 (Revised October 2004)
- Case
PSA: The World's Port of Call
By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Shipping Industry; Information Technology Industry
Applegate, Lynda M., Nancy Bartlett, Dolly Chang-Leow, and Neo Boon Siong. "PSA: The World's Port of Call." Harvard Business School Case 802-003, July 2001. (Revised October 2004.)
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because View Details
Keywords: Dan Morrell
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- 01 Jun 2017
- News
The Exchange: Venture Forth
introduction of Amazon Web Services in early 2006. This was the defining moment when the cost of starting consumer internet businesses really... View Details
Keywords: April White
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- June 2001 (Revised July 2001)
- Case
Amazon.com in the Year 2000
By: Krishna G. Palepu and Jeremy Cott
An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details
Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry
Palepu, Krishna G., and Jeremy Cott. "Amazon.com in the Year 2000." Harvard Business School Case 101-045, June 2001. (Revised July 2001.)
- 01 Apr 2000
- News
Strike Up the Broad(band)
could just as likely widen the divide between rich and poor, because information technology to date has generally increased the demand for skilled, higher-paid workers while... View Details
- Web
Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness
seating areas with wireless internet for meals and meetings Each store carries local produce and has the authority to contract with View Details
- February 2024
- Teaching Note
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
- 11 Jul 2019
- Blog Post
Meet the MBA Class of 2020
Michael Macfarlane “I WANT TO WORK ON BUSINESS DEVELOPMENT AND STRATEGY TO SCALE THE BEST IDEAS AS RAPIDLY AND EFFECTIVELY AS POSSIBLE.” HOME REGION Vancouver, Canada UNDERGRAD... View Details
- June 2001
- Case
Amazon.com in the Year 2001: The Question of Going Concern
By: Krishna G. Palepu and Jeremy Cott
Supplements Amazon.com in the Year 2000. View Details
Keywords: Web Services Industry
Palepu, Krishna G., and Jeremy Cott. "Amazon.com in the Year 2001: The Question of Going Concern." Harvard Business School Case 101-112, June 2001.
- 16 Dec 2010
- News
The Emergent Arab World
scholarship; today, a computer search using the key words “Middle East” produces some 58 cases at the Harvard Business Publishing Web site. Almost all of them were written in... View Details
- 10 Sep 2008
- News
Thanks for the Memories
If you haven’t already taken a look at the HBS Institutional Memory Web site, don’t miss it: http://institutionalmemory.hbs.edu/. Since it was launched in February in conjunction with View Details
- 01 Sep 2015
- News
The Business of Love
first-date spot: In their online profiles, women got younger and men got taller. As the stigma of online dating faded, the idea arose that the... View Details
Keywords: April White
- 01 Sep 2010
- News
Reinventing the Annual Report
especially in Europe and Japan — are also starting to issue corporate social responsibility (CSR) or sustainability reports. Sometimes these are mailed with the annual report, but more often they have to be... View Details
Keywords: Robert G. Eccles
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa