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Publications

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  • All HBS Web  (2,486)
    • People  (7)
    • News  (471)
    • Research  (1,676)
    • Events  (17)
    • Multimedia  (6)
  • Faculty Publications  (669)

Show Results For

  • All HBS Web  (2,486)
    • People  (7)
    • News  (471)
    • Research  (1,676)
    • Events  (17)
    • Multimedia  (6)
  • Faculty Publications  (669)
← Page 50 of 2,486 Results →
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he... View Details
Keywords: Martha Lagace
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

self-match? The research team found self-matching can work to a company’s advantage in three ways: Retailers can raise online prices. While prices online tend to be cheaper, a retailer that self-matches can raise the online price of a View Details
Keywords: by Dina Gerdeman; Retail
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small & Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

the sector’s success, but to what extent have the loans meaningfully improved livelihoods? That question has been more difficult to track, say Natalia Rigol and Ben Roth. Both development economists and assistant professors at Harvard... View Details
Keywords: by Jen McFarland Flint; Financial Services
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

  PublicationsCommentaries and Cases on the Law of Business Organization Authors:Allen, William T., Reiner Kraakman, and Guhan Subramanian Abstract This fourth edition is completely updated throughout. It now includes excerpts from important recent cases such as... View Details
Keywords: Sean Silverthorne
  • April 2019
  • Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details
Keywords: Omnichannel Retail; Multi-sided Platforms; Value Creation; Business Model Innovation; Fintech; Digital Marketing; Disruptive Innovation; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Channels; Brands and Branding; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Retail Industry; Technology Industry; United States; Australia
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Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
  • Web

Guides to Archival Collections – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

science and learning. His papers include memos, correspondence, lecture notes, speeches, reviews, certificates, and financial records, as well as documentation regarding the effects of fatigue on productivity and the need for... View Details
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

Public School Districts Author:Stacey Childress Abstract This working paper offers concrete examples of improved productivity and efficiencies at the district level, drawing from the author's experience... View Details
Keywords: Martha Lagace
  • 05 Apr 2016
  • First Look

April 5, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=49445 Performance Feedback in Competitive Product Development By: Gross, Daniel P. Abstract—Performance feedback is ubiquitous in competitive settings where new View Details
Keywords: Sean Silverthlorne
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • Web

Research Staff Services - Faculty & Research

ongoing support and guidance on issues that surface with faculty or RAs to help ensure the most effective and productive working relationship. RSS manages every aspect of recruiting and managing staff that support the research endeavors... View Details
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

other's beliefs about demand. Thus, in this paper's setting, improved communication can induce alignment even if no economic incentives are changed. While consistent with the predominant view in organizational behavior (OB), this is a... View Details
Keywords: Martha Lagace
  • Web

Levels of Government - Institute For Strategy And Competitiveness

conceptual framework to understand related economic outcomes, and to help governments develop collaborative policies to improve them. Improving competitiveness at all levels of government Competitiveness, in... View Details
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 30 Mar 2023
  • Blog Post

Amager Bakke: A Look into the Future of Waste Incineration

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
  • Web

Aligning Reimbursement with Value - Institute For Strategy And Competitiveness

drugs, devices, and diagnostic tests that improve outcomes and/or lower total costs will find their products incorporated into the treatments used by effective and efficient providers. Payers (private... View Details
  • 01 Sep 2023
  • Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

strategy to help improve student outcomes in Washington state, and supported the postsecondary education team to determine how technology can boost college advisors’ productivity and View Details
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional investments in IT, modified View Details
Keywords: by Danielle Kost
  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
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Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
  • 22 May 2007
  • First Look

First Look: May 22, 2007

and thereby improve human welfare. Most previous research has emphasized the use of for-profit firms. Such institutions cannot effectively address many environmental problems, however, because environmental problems often transcend firm... View Details
Keywords: Martha Lagace
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