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Show Results For
- All HBS Web
(4,809)
- People (18)
- News (1,515)
- Research (2,420)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,569)
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author... View Details
- 22 Sep 2010
- News
Apartment construction on the rise
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda View Details
Keywords: Edmund A. Hajim (MBA '64)
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
The United States housing market is no longer the boat anchor dragging down economic growth. Data from the S&P/Case-Shiller Home Price Indices show that average home prices in an assortment of American... View Details
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides View Details
- 04 May 2020
- Blog Post
Crisis Leadership with Nikhil Patel: The Critical Importance of Trust
Two weeks into his Leadership Fellows position with the Detroit’s Office of the Mayor, Nikhil Patel (MBA 2019) was summoned by the Mayor for a car ride. Among Patel’s mandates – which included economic development, housing, and... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of... View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- October 2015 (Revised September 2016)
- Case
Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company
By: Benjamin C. Esty and Nancy Hua Dai
Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's... View Details
Keywords: Mergers ＆ Acquisitions; Regulation; Cross-border Investment; Brand Names; State-owned Enterprise (SOE); Appliances; White Goods; Consumer Durables; Negotiation; Valuation; Mergers and Acquisitions; State Ownership; Foreign Direct Investment; Brands and Branding; Consumer Products Industry; China
Esty, Benjamin C., and Nancy Hua Dai. "Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company." Harvard Business School Case 216-019, October 2015. (Revised September 2016.)
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
In 1995, Joseph L. Loughran (MBA '83) volunteered to be the government activities luncheon coordinator for the HBS Club of Washington, D.C. "Little did I know what was in store for me," he jokes. Loughran, a Pennsylvania native, is now... View Details
- 04 Aug 2023
- Blog Post
Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture
primarily to run current through the cells and run air over the exposed solution. Moreover, it can be scaled up, with large plants housing many units and concentrated in areas with low population density. An image View Details
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
forces: The Fear of Missing Out and the Fear of a Better Option—or FOMO and FOBO, for short. And then he graduated and started his career, and mostly forgot about it. Until about ten years later, when FOMO... View Details
- 13 May 2020
- Blog Post
Crisis Leadership with Nikhil Patel: The Critical Importance of Trust
Two weeks into his Leadership Fellows position with the Detroit’s Office of the Mayor, Nikhil Patel (MBA 2019) was summoned by the Mayor for a car ride. Among Patel’s mandates – which included economic development, housing, and... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
Michael T. Moynihan
Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in... View Details
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
Editor’s Note: The below post is part of our Alumni for Impact series, which features alumni who are making a difference in the social sector, specifically in K-12 education, impact investing, nonprofit supportive services and social... View Details
Keywords: Nonprofit / Government