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January 2020
Article

Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement

By: O. Allin, R. D. Urman, A. F. Edwards, J. D. Blitz, K. J. Pfeifer, T. W. Feeley and A. M. Bader

A shift in health care payment models from volume toward value-based incentives will require deliberate input into systems development from both perioperative clinicians and administrators to ensure appropriate recognition of the value of all services... View Details

Keywords: Value-based Health Care; Outcomes; Time-Driven Activity-Based Costing; Health Care and Treatment; Cost Management; Value; Activity Based Costing and Management

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August 2015
Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively

By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details

Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

October 18, 2017
Editorial

Why We Must Embrace, Not Fear, the Technology That Is Revolutionising Education and Jobs

By: Peter Tufano

Keywords: Technological Innovation; Technology Adoption; Job Cuts and Outsourcing; Change

04 Sep 2020
Blog Post

Advice from a Career Switcher: The Value of Informational Conversations with Alumni

his internship search, Adam recalls being ambivalent about whether to seek out a role at an operating company or at an energy-focused venture capital firm. Thirsty for the information that would help him decide on a direction and build a... View Details

01 Mar 2009
News

An Excerpt from The Innovator’s Prescription: A Disruptive Solution for Health Care

“The current health-care system generally is modular. Specialized companies operate hospitals, process paperwork, negotiate blanket service contracts, and manage outpatient and retail clinics. Most doctors’ offices are set up as independent businesses. Each can improve... View Details

Keywords: Health, Social Assistance

March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

April 2011
Module Note

The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities

By: Francisco de Asis Martinez-Jerez

Keywords: Customers; Information Management; Boundaries; Growth and Development Strategy

Article

Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum

By: Michael Tushman and T. J. Allen

Keywords: Information Technology; Communication; Research and Development

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December 1984
Teaching Note

New Technology and Job Design in a Phone Company (A) and (B), Teaching Note

By: Michael Beer

Keywords: Technology Adoption; Job Design and Levels; Telecommunications Industry

December 2002
Article

Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries

By: Mary J. Benner and Michael Tushman

Keywords: Management; Information Technology; Innovation and Invention; Arts

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August 2020
Article

A History of Prescription Drug Monitoring Programs in the United States: Political Appeal and Public Health Efficacy

By: A Jay Holmgren, Alyssa Botelho and Allan M Brandt

Prescription drug monitoring programs (PDMPs) have become a widely embraced policy to address the US opioid crisis. Despite mixed scientific evidence on their effectiveness at improving health and reducing overdose deaths, 49 states and Washington, DC have adopted... View Details

Keywords: Health Disorders; Information Technology; Programs; Technology Adoption; History; Government and Politics; Policy; United States

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02 Dec 2020
News

Want to See the Future of Digital Health Tools? Look to Germany.

Article

Strategic Assets, Interdependence and Technological Change: An Empirical Investigation of Complementarity in Pharmaceutical Drug Discovery

By: S. Thomke and W. Kuemmerle

Keywords: Strategy; Assets; Information Technology; Change; Information; Health; Pharmaceutical Industry

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June 2021
Case

HelloSelf: Launch

By: John R. Wells and Benjamin Weinstock

In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain

March 1990
Article

Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms

By: R. Henderson and K. B. Clark

Keywords: Design; Innovation and Invention; Failure; Information Technology; Product

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September 2020
Article

How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information

By: J Yang, Y Li, Goran Calic and Anton Shevchenko

This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details

Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

June 2015 (Revised November 2016)
Case

HealthCare.gov: The Crash and the Fix (A)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. There is a B case that provides the follow on strategy and processes utilized to get the site up and... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Health Care and Treatment; Government Administration; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Health Industry; Health Industry; United States

January 2019 (Revised October 2019)
Case

Liulishuo: AI English Teacher

By: John J-H Kim and Shu Lin

Educators and entrepreneurs alike are excited about the potential for artificial intelligence (AI) and machine learning to change the way learning will look like in the future. There is a confluence of factors such as the availability of large sources of rich,... View Details

Keywords: AI; Artificial Intelligence; Education Technology; Information Technology; Education; Entrepreneurship; AI and Machine Learning; Education Industry; China

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