Publications

2023
Working Paper

Cost-Efficient Decarbonization of Portland Cement Production

By: Gunther Glenk, Anton Kelnhofer, Rebecca Meier and Stefan Reichelstein

Accounting for nearly 8% of global annual carbon dioxide (CO2) emissions, the cement industry is considered difficult to decarbonize. While a sizeable number of abatement levers for Portland cement production is becoming technologically ready for deployment, many are... View Details

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2021
Chapter

Renewing the Relevance of IB: Can Some History Help?

By: Geoffrey Jones

International business (IB) as a discipline has given limited attention to contemporary grand challenges of inequality, global warming, aging populations, endemic health crises, and de-globalization, in all of which multinationals are either central to the problem or... View Details

Keywords: International Business; Globalization; History; Multinational Firms and Management

January 1993 (Revised November 1993)
Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details

Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States

12 Jul 2011
First Look

First Look: July 12

implementation of firm strategy). Thus, agency theory predicts managers will, on average, use the discretion in SFAS 142 consistent with private incentives. We test these hypotheses in a sample of firms with... View Details

Keywords: Carmen Nobel

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

changes in the economy than it does about firms allowing themselves to return to days of bloated, ineffective managerial ranks. Managers are handling a more complex set of technologically driven tasks that require substantial skill in... View Details

Keywords: by Ben Rand

17 Sep 2013
First Look

First Look: September 17

outperform peer firms based on six-digit Global Industry Classification Standard (GICS) groupings in explaining cross-sectional variations in base firms' stock returns, valuation multiples, forecasted and... View Details

Keywords: Sean Silverthorne

February 2009 (Revised March 2009)
Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird

After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details

Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry

04 Feb 2021
Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

contact. While some businesses have boomed amid demand for videoconferencing and collaborative technology, the CEOs of other firms will likely face difficult decisions, if they haven’t already. On a personal level, CEOs faced many of the... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

March 2001 (Revised March 2003)
Case

Kelon (A): China's Corporate Dragon

By: Yasheng Huang and David Lane

Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations.... View Details

Keywords: Competition; Multinational Firms and Management; Ownership; Consumer Products Industry; China

Find at Harvard

15 Jan 2008
First Look

First Look: January 15, 2008

product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor,... View Details

Keywords: Martha Lagace

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

Article

Risk Management—The Revealing Hand

By: Robert S. Kaplan and Anette Mikes

Many believe that the recent emphasis on enterprise risk management function is misguided, especially after the failure of sophisticated quantitative risk models during the global financial crisis. The concern is that top-down risk management will inhibit innovation... View Details

Keywords: Risk Management

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14 Dec 2015
News

How Accounting Can Help Build a Sustainable Economy

Paul W. Marshall

MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

25 Feb 2020
Research & Ideas

For Migrant Workers, Homesickness Can Reduce Productivity

workplace friendships, firms can minimize the psychological costs of homesickness, which increase depending on how far the employee is from home, according to Choudhury’s study, Social Attachment to Place and Psychic Costs of Geographic... View Details

Keywords: by Kristen Senz

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry