Publications

June 1995 (Revised February 1997)
Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details

Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States

30 Oct 2019
News

How to Recover Gracefully After Shutting Down Your Startup

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Food and Beverage Industry; Europe

February 2017 (Revised April 2018)
Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Food and Beverage Industry; Japan; United States

24 May 2017
Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

View Details

Keywords: by Ai Hisano; Food & Beverage

11 May 2015
Video

HBS Alumni Jared Simon on Feeding the World Sustainably

Pietro Satriano

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

25 Jun 2019
Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

My path into the field of biotechnology began at a young age. I was largely influenced by my mother, who is a chemical engineer with an MBA, and by my upbringing in Boston, which exposed me to one of the... View Details

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

Novel Approach to Staff Shortages" “The article was interesting and the initial ideas presented by US Foods could help. However, one major way to attract and retain delivery... View Details

Keywords: by Danielle Kost

November 1989
Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper

Teaching Note for (9-382-034, 035, 036, and 037). View Details

Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry

01 Mar 2023
News

Clearing the Air

believe that we can just take existing processes for capturing carbon dioxide directly from the air and improve them through optimizing the chemical engineering process. The fundamental bottleneck that... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

November 2001 (Revised January 2002)
Case

OSI Group

By: Ray A. Goldberg and Hal Hogan

Discusses the challenges facing a global food service supplier and the company's ability to partner with major customers, such as McDonald's. View Details

Keywords: Problems and Challenges; Food; Globalization; Service Delivery; Partners and Partnerships; Service Operations; Customers

May 16 2019
Testimonial

Tackling Challenges with Agribusiness Experts

November 1993 (Revised June 1996)
Case

C.K. Coolidge, Inc. (A)

Coolidge (CKC), a chemical manufacturer, is being sued for patent infringement. Plaintiffs are the patent holder and its sole licensee, who is also a CKC competitor. An analyst at CKC has done breakeven decision analysis from CKC's perspective, balancing going to court... View Details

Keywords: Negotiation Preparation; Patents; Lawsuits and Litigation; Chemical Industry

Article

What to Know About Locating in a Cluster

By: Willy C. Shih and Sen Chai

As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details

Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Denmark

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19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

Sara Jetty (MBA 2021) grew up in Carmel, Indiana and received her B.S. from Indiana University. Prior to attending HBS, she held roles at BLK DNM, West Elm, and Bloomingdale’s. During her time at HBS, she... View Details

October 1990 (Revised August 1991)
Case

Peanut Butter Fantasies

By: Amar Bhide and Myra M. Hart

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details

Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry

08 Nov 2016
First Look

November 8, 2016

use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the food-coloring business. Synthetic View Details

Keywords: Sean Silverthorne

1984
Book

The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals

By: James E. Austin, Jean Pierre Habicht, Max Milner, Vernon Young and Linda D. Myers

Keywords: Food; Nutrition