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- All HBS Web
(1,801)
- People (5)
- News (172)
- Research (1,501)
- Events (2)
- Multimedia (5)
- Faculty Publications (1,305)
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- January 2013
- Supplement
SMARTBITES (B): May 2009
By: Michael Roberts and Amar Bhide
The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey
Roberts, Michael, and Amar Bhide. "SMARTBITES (B): May 2009." Harvard Business School Supplement 813-110, January 2013.
- September 2020 (Revised October 2020)
- Case
Briscola—Pizza Society: Scaling Affordable Luxury
By: Gary P. Pisano and Federica Gabrieli
Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy
Pisano, Gary P., and Federica Gabrieli. "Briscola—Pizza Society: Scaling Affordable Luxury." Harvard Business School Case 621-031, September 2020. (Revised October 2020.)
- January 1986 (Revised December 1986)
- Case
Smartfood
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
- March 2002
- Case
2002 Global Coffee Summit: Searching for Solutions
By: Ray A. Goldberg and James M Beagle
Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details
- June 2011
- Teaching Note
Red Lobster (TN)
By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
- April 2013 (Revised April 2013)
- Case
Justin Anson Distillery, Inc.
A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details
Vancil, Richard F. "Justin Anson Distillery, Inc." Harvard Business School Case 113-122, April 2013. (Revised April 2013.)
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- November 1995 (Revised October 2001)
- Teaching Note
Taco Bell Series TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-692-058) and (9-694-076). View Details
Keywords: Food and Beverage Industry
- February 2004
- Teaching Note
Juice Guys (A) & (B) (TN)
Teaching Note to (800-122) and (800-123). View Details
Keywords: Food and Beverage Industry
- September 2012 (Revised January 2013)
- Case
SMARTBITES (A)
By: Michael Roberts, Jeronimo Silva and Amar Bhide
The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Food and Beverage Industry; Turkey; United States
Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)
- Teaching Interest
Yum! Brands Case Study
Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details
Program for Research in Markets & Organizations View Details
- January 2003 (Revised May 2003)
- Case
Heineken NV: Workplace HIV/AIDS Programs in Africa (A)
This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (A)." Harvard Business School Case 303-063, January 2003. (Revised May 2003.)
- July 1994 (Revised October 1995)
- Teaching Note
Mrs. Fields, Inc. Series TN
Teaching Note for (9-194-064), (9-194-065), and (9-194-066). View Details
Keywords: Food and Beverage Industry
- January 2022
- Supplement
Kornit Digital: The Amazon Warrants (C)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Food and Beverage Industry; Food and Beverage Industry; United States
Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "Kornit Digital: The Amazon Warrants (C)." Harvard Business School Supplement 222-045, January 2022.
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- April 1998
- Case
C&S Wholesale Grocers
Discusses an aggressive team that has been successful in assimilating manufacturers' and chains' distribution role on the basis of cost and performance. View Details
McKenney, James L. "C&S Wholesale Grocers." Harvard Business School Case 398-108, April 1998.
- August 1978 (Revised October 1979)
- Case
Grey Advertising/Canada Dry Account
After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Food and Beverage Industry; Food and Beverage Industry
Ward, L. Scott. "Grey Advertising/Canada Dry Account." Harvard Business School Case 579-012, August 1978. (Revised October 1979.)
- January 1992
- Case
Tom Monaghan: In Business for God
Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details
Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry
Badaracco, Joseph L., Jr. "Tom Monaghan: In Business for God." Harvard Business School Case 392-079, January 1992.
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)