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(1,485)
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- News (285)
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- Faculty Publications (681)
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
Making Sense of Capitalism
organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early... View Details
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic. These are not good places to... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
the Federal Reserve Bank of Chicago, the event focused on the risks and opportunities of the upcoming decades and what climate change means for agribusiness. Panelists and moderators spoke frankly about tackling present-day challenges—and pursuing solutions—specific to... View Details
Keywords: Agriculture
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of brand View Details
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
Global Immersion (FGI) program where students work with global partners on a project, he was assigned to his first choice of assignments, Bocadio, a food venture in Peru. “I had never imagined that I’d end up working in South America at... View Details
Keywords: Entrepreneurship
- 06 Dec 2021
- News
Case Study: Let’s Dance
globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and art, dance is rife with View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet advertising has become the fastest-growing View Details
- September 2006 (Revised November 2006)
- Supplement
SUN Brewing (A) (CW)
The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
- 07 Nov 2016
- News
The Business of Saving Old Buildings
setting up a nonprofit foundation to do recycling of older buildings, and so I started the Architecture Heritage Foundation and was asked by the Boston Redevelopment Authority to come up with what they could do with the surplus wholesale View Details
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
position that would blend my creative and management interests. Although I love dogs, it turned out that marketing dog food didn’t provide me with enough creative exercise. So I sidestepped into working for... View Details
- Fast Answer
Managing Service Operations: Research resources for new service design
reports. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry / Market Analysis BCC Research It provides market... View Details
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
red on food service. But Southwest doesn't pay much attention to that, because getting better at food service would slow its turnaround time, which is a big green for the airline when it comes to pleasing... View Details
- Web
Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog
economy. From understanding the creation of carbon markets and credits to exploring the potential for innovative solutions in agriculture and food production or battery manufacturing and the creation of... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of the most... View Details
Keywords: Sean Silverthorne