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  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Related
  • 29 May 2019
  • Video

Class Preview

    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

    • August 2020 (Revised October 2024)
    • Case

    Digital Marketing at HBS Online

    By: Sunil Gupta and Rajiv Lal
    In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
    Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
    Related
    • 19 Sep 2024
    • Video

    Learn to drive success in India and beyond

      Thomas R. Piper

      THOMAS R. PIPER, Baker Foundation Professor and Lawrence E. Fouraker Professor of Business Administration, Emeritus, is a faculty member in the Finance and Accounting Units at the Graduate School of Business Administration.  He has taught in the MBA Program, as well... View Details

      • 30 Nov 2022
      • News

      Online Or Back On Campus – How Business Schools Are Offering The Best Of Both Worlds

      • February 2009 (Revised March 2009)
      • Supplement

      AFSCME vs. Mozilo...and "Say on Pay" for All! (B)

      By: Fabrizio Ferri and James Weber
      Union seeks to protect its pension funds through shareholder activism focused on corporate governance and executive compensation. The (B) case updates the (A) case. View Details
      Keywords: Executive Compensation; Labor Unions; Corporate Governance
      Related
      • March 2004 (Revised August 2004)
      • Case

      Strategic Review at Egon Zehnder International (A)

      By: Ashish Nanda
      The case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Business Growth and Maturation; Business Strategy; Service Industry
      Related
      • 06 Feb 2014
      • News

      Smartphones Make You Tired and Unproductive, Study Says

      • 16 Sep 2013
      • News

      Earnings Calls That Get Lost in Translation

        Ramon Casadesus-Masanell

        Ramon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration at the Harvard Business School. He joined HBS in 2000 where he has taught the required MBA Strategy course, an elective course on Competing Business Models, and Ph.D. courses on... View Details

        Keywords: apparel; energy; paper; semiconductor; software
        • 20 Mar 2013
        • Research & Ideas

        How CEOs Sustain Higher-Ambition Goals

        Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details
        Keywords: by Dina Gerdeman
        • 29 Mar 2016
        • Video

        Sir Alex Ferguson's Victory in the Classroom

        • 26 Jul 2016
        • Video

        Reframe Your Thinking

        • 09 Aug 2013
        • News

        What is it about healthcare costs?

        • Aug 31 2022
        • Testimonial

        Searching for New Perspectives on Digital Maturity

          Richard G. Hamermesh

          Richard Hamermesh was the MBA Class of 1961 Professor of Management Practice at the Harvard Business School. While at HBS Richard served as co-chair of the HBS Healthcare... View Details

          Keywords: health care
          • TeachingInterests

          Investment Management Workshop

          By: Luis M. Viceira
          Investing and Strategic Decision-Making for Principals, Portfolio Managers, and Executives of Asset Management Firms

          For nearly 50 years, the Investment Management Workshop (IMW) has convened the world's top principals, portfolio managers, and... View Details

            W. Earl Sasser

            Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

            Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels ＆ motels; insurance industry; marketing industry; oil ＆ gas; restaurant; retailing; service industry; sports; tourism; transportation