Filter Results:
(1,961)
Show Results For
- All HBS Web
(1,961)
- People (19)
- News (569)
- Research (1,129)
- Events (5)
- Multimedia (23)
- Faculty Publications (882)
Show Results For
- All HBS Web
(1,961)
- People (19)
- News (569)
- Research (1,129)
- Events (5)
- Multimedia (23)
- Faculty Publications (882)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- April 2005
- Case
Saving Disney
At a March 2004 annual shareholder meeting, 45% of Walt Disney Co.'s shareholders withheld their support from CEO and Chairman Michael Eisner, producing a large no-confidence vote in the company's leader. The company had struggled financially in recent years and the... View Details
Keywords: Governing and Advisory Boards; Personal Development and Career; Corporate Governance; Entertainment and Recreation Industry
Beaulieu, Nancy D., and Aaron Zimmerman. "Saving Disney." Harvard Business School Case 905-014, April 2005.
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- November 2024 (Revised April 2025)
- Case
Cheerful Music
By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai
Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details
Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London
Zhang, Shunyuan, Feng Zhu, and Nancy Hua Dai. "Cheerful Music." Harvard Business School Case 525-031, November 2024. (Revised April 2025.)
- March 2021
- Supplement
Sky Deutschland - Bidding for Sports Rights (B)
By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
- July 1997
- Case
Walt Disney's Dennis Hightower: Weaving Together the European Operations
By: Ashish Nanda
The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe
Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
- October 2010 (Revised May 2011)
- Case
Take-Two Interactive Software, Inc.
By: Sunil Gupta and Kerry Herman
In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
in what is mostly a man's world. Entertainment at both the corporate and entertainer level is still dominated primarily by men. She's an African American in what is still... View Details
- September 2022 (Revised November 2023)
- Case
Wordle
By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
driver of the media and entertainment industry. It was at WSJ that I first put the dots together on my passions and realized I wanted to pursue a career in media View Details
Keywords: Nonprofit / Government
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
bookstore owners are increasingly seeing their competition not as Barnes & Noble, but as Netflix and other entertainment apps that tie people to their couches. “Retailers who succeed are able to create a... View Details
- November 2015 (Revised February 2020)
- Teaching Note
IDEO: Human-Centered Service Design
By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
- June 2025
- Case
Vail Resorts: Responding to Activist Pressure (A)
By: Benjamin C. Esty and Edward A. Meyer
On January 27, 2025, the head of a relatively small hedge fund named Late Apex Partners sent a highly critical letter to the board of directors of Vail Resorts, the world’s largest ski resort operator. In his letter, and the 88-slide presentation that accompanied his... View Details
Keywords: Corporate Finance; Capital Budgeting; Corporate Governance; Competitive Advantage; Competitive Strategy; Leading Change; Valuation; Investment Activism; Climate Change; Management Succession; Financial Management; Risk Management; Business and Shareholder Relations; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Australia; Canada
Esty, Benjamin C., and Edward A. Meyer. "Vail Resorts: Responding to Activist Pressure (A)." Harvard Business School Case 225-082, June 2025.
- 30 Sep 2022
- Blog Post
Latina Women in Leadership: Jacqueline Burgos (MBA 2014)
Entertainment to better represent and target US Latinos. The data was powerful – Latinos were the fastest growing ethnic group in the United States and not well represented in... View Details
- October 1997 (Revised March 1998)
- Case
Appalachian Mountain Club: Transforming Governance
By: Walter J. Salmon and Jaan Elias
Starting in 1988, the Appalachian Mountain Club (AMC) began a controversial transformation in management and governance. For its first 112 years, the AMC's structure had resembled that of a country club--volunteer leaders directed the club's operations and its small,... View Details
Keywords: Budgets and Budgeting; Transformation; Corporate Governance; Employee Relationship Management; Recruitment; Leading Change; Organizational Culture; Labor and Management Relations; Nonprofit Organizations; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Salmon, Walter J., and Jaan Elias. "Appalachian Mountain Club: Transforming Governance." Harvard Business School Case 598-066, October 1997. (Revised March 1998.)
- July 2024
- Case
Titan: OceanGate's Tragedy of Titanic Proportions
By: Aiyesha Dey, Joseph Pacelli, James Barnett and ZeSean Ali
In June 2023, OceanGate’s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration... View Details
Keywords: Analysis; Decision Making; Ethics; Leadership; Risk and Uncertainty; Safety; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Atlantic Ocean; North America; Washington (state, US)
Dey, Aiyesha, Joseph Pacelli, James Barnett, and ZeSean Ali. "Titan: OceanGate's Tragedy of Titanic Proportions." Harvard Business School Case 124-016, July 2024.
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
presidential skybox for her research into the entertainment industry's most successful stars and products. Her brand-new book, Blockbusters: Hit-making, Risk-taking, and the... View Details
- 01 Mar 2011
- News
Heard in the Chapel
performance to a packed house. The HBS men’s original a cappella group, The Tycoons, was formed in 1947 and entertained campus gatherings for more than 25 years before disbanding. Heard on the Street, which... View Details
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)