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Publications

Publications

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  • All HBS Web  (1,961)
    • People  (19)
    • News  (569)
    • Research  (1,129)
    • Events  (5)
    • Multimedia  (23)
  • Faculty Publications  (882)

Show Results For

  • All HBS Web  (1,961)
    • People  (19)
    • News  (569)
    • Research  (1,129)
    • Events  (5)
    • Multimedia  (23)
  • Faculty Publications  (882)
← Page 50 of 1,961 Results →
  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
  • April 2005
  • Case

Saving Disney

At a March 2004 annual shareholder meeting, 45% of Walt Disney Co.'s shareholders withheld their support from CEO and Chairman Michael Eisner, producing a large no-confidence vote in the company's leader. The company had struggled financially in recent years and the... View Details
Keywords: Governing and Advisory Boards; Personal Development and Career; Corporate Governance; Entertainment and Recreation Industry
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Beaulieu, Nancy D., and Aaron Zimmerman. "Saving Disney." Harvard Business School Case 905-014, April 2005.
  • May 2012
  • Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
  • 1998
  • Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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Eisenmann, Thomas R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Harvard Business School Working Paper, No. 99-050, October 1998.
  • November 2024 (Revised April 2025)
  • Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai
Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details
Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London
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Zhang, Shunyuan, Feng Zhu, and Nancy Hua Dai. "Cheerful Music." Harvard Business School Case 525-031, November 2024. (Revised April 2025.)
  • March 2021
  • Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
  • July 1997
  • Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda
The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe
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Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
  • October 2010 (Revised May 2011)
  • Case

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Kerry Herman
In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
  • 20 Feb 2006
  • HBS Case

Oprah: A Case Study Comes Alive

in what is mostly a man's world. Entertainment at both the corporate and entertainer level is still dominated primarily by men. She's an African American in what is still... View Details
Keywords: by Martha Lagace; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation
  • September 2022 (Revised November 2023)
  • Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Mills, Karen G., Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck, and Morgane Herculano. "Wordle." Harvard Business School Case 323-032, September 2022. (Revised November 2023.)
  • 14 Feb 2018
  • Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

driver of the media and entertainment industry. It was at WSJ that I first put the dots together on my passions and realized I wanted to pursue a career in media View Details
Keywords: Nonprofit / Government
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

bookstore owners are increasingly seeing their competition not as Barnes & Noble, but as Netflix and other entertainment apps that tie people to their couches. “Retailers who succeed are able to create a... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • November 2015 (Revised February 2020)
  • Teaching Note

IDEO: Human-Centered Service Design

By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W. "IDEO: Human-Centered Service Design." Harvard Business School Teaching Note 616-038, November 2015. (Revised February 2020.)
  • June 2025
  • Case

Vail Resorts: Responding to Activist Pressure (A)

By: Benjamin C. Esty and Edward A. Meyer
On January 27, 2025, the head of a relatively small hedge fund named Late Apex Partners sent a highly critical letter to the board of directors of Vail Resorts, the world’s largest ski resort operator. In his letter, and the 88-slide presentation that accompanied his... View Details
Keywords: Corporate Finance; Capital Budgeting; Corporate Governance; Competitive Advantage; Competitive Strategy; Leading Change; Valuation; Investment Activism; Climate Change; Management Succession; Financial Management; Risk Management; Business and Shareholder Relations; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Australia; Canada
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Esty, Benjamin C., and Edward A. Meyer. "Vail Resorts: Responding to Activist Pressure (A)." Harvard Business School Case 225-082, June 2025.
  • 30 Sep 2022
  • Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

Entertainment to better represent and target US Latinos. The data was powerful – Latinos were the fastest growing ethnic group in the United States and not well represented in... View Details
  • October 1997 (Revised March 1998)
  • Case

Appalachian Mountain Club: Transforming Governance

By: Walter J. Salmon and Jaan Elias
Starting in 1988, the Appalachian Mountain Club (AMC) began a controversial transformation in management and governance. For its first 112 years, the AMC's structure had resembled that of a country club--volunteer leaders directed the club's operations and its small,... View Details
Keywords: Budgets and Budgeting; Transformation; Corporate Governance; Employee Relationship Management; Recruitment; Leading Change; Organizational Culture; Labor and Management Relations; Nonprofit Organizations; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Salmon, Walter J., and Jaan Elias. "Appalachian Mountain Club: Transforming Governance." Harvard Business School Case 598-066, October 1997. (Revised March 1998.)
  • July 2024
  • Case

Titan: OceanGate's Tragedy of Titanic Proportions

By: Aiyesha Dey, Joseph Pacelli, James Barnett and ZeSean Ali
In June 2023, OceanGate’s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration... View Details
Keywords: Analysis; Decision Making; Ethics; Leadership; Risk and Uncertainty; Safety; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Atlantic Ocean; North America; Washington (state, US)
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Dey, Aiyesha, Joseph Pacelli, James Barnett, and ZeSean Ali. "Titan: OceanGate's Tragedy of Titanic Proportions." Harvard Business School Case 124-016, July 2024.
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

presidential skybox for her research into the entertainment industry's most successful stars and products. Her brand-new book, Blockbusters: Hit-making, Risk-taking, and the... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 01 Mar 2011
  • News

Heard in the Chapel

performance to a packed house. The HBS men’s original a cappella group, The Tycoons, was formed in 1947 and entertained campus gatherings for more than 25 years before disbanding. Heard on the Street, which... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • October 1993 (Revised October 1996)
  • Case

Paragould City Cable

By: Willis M. Emmons III
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
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