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Show Results For
- All HBS Web
(1,914)
- People (11)
- News (396)
- Research (1,209)
- Events (3)
- Multimedia (6)
- Faculty Publications (807)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- 03 Oct 2023
- Blog Post
Alumni in Climate Networking Series: Zurich
advanced waste management and waste to energy processes being developed. The group expressed the value of galvanizing the Harvard alumni base into action; the visibility of Harvard stepping up to the climate... View Details
- November 2008 (Revised March 2009)
- Case
South Pole Carbon Asset Management-Going for Gold?
By: Forest L. Reinhardt, Jost Hamschmidt and Mikell Hyman
In late 2008, Christoph Sutter, CEO of South Pole Carbon Asset Management, reflects on his firm's early success at originating carbon credits in developing nations and selling them to governments and firms that seek to offset their greenhouse gas emissions voluntarily... View Details
Keywords: Developing Countries and Economies; Non-Renewable Energy; Entrepreneurship; Governing Rules, Regulations, and Reforms; Environmental Sustainability; Corporate Strategy
Reinhardt, Forest L., Jost Hamschmidt, and Mikell Hyman. "South Pole Carbon Asset Management-Going for Gold?" Harvard Business School Case 709-030, November 2008. (Revised March 2009.)
- 23 Apr 2014
- News
A corporate leader’s legacy in India
When Ratan Tata (AMP 71, 1975) joined his family’s business in 1962, it was on the Tata Steel shop floor in Jamshedpur, India. From the ground up, Tata learned how to be an effective manager and a corporate leader who understands the... View Details
- 01 Sep 2011
- News
The City Solution
we’ve hardly started to invest in energy innovation. There’s a lot to be hopeful about, and we know what to do: establish a price for carbon, invest in R&D, manage the money well, and we’ll see enormous... View Details
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
the uncomfortable moments. The ability to have a difficult conversation is a necessary social skill that mature leaders have to develop. Knowing someone is deceptive is quite different from knowing the truth. It’s important to recognize that difference. We don’t have a... View Details
Keywords: Julia Hanna
- 01 Dec 2008
- News
Back to the Future
transformation of society, with extraordinary opportunities for wealth creation.” Richard Vietor, the Senator John Heinz Professor of Environmental Management at HBS, credits Stobaugh with “taking me under his wing on View Details
- 18 Mar 2008
- News
Election ’08, HBS Style
refunded?” Stymied, the candidates slowly responded by talking about improving the lines of communication between the SA and the student body, possibly cutting fees and the big events they help fund, and using their energy and passion to... View Details
- Web
Impact Stories - Business & Environment
Industries like waste management can be seen as mundane, but are often at the forefront of the innovation required to reimagine how we use and renew the resources around us." Travis Nels MBA 2013 | Navigation Shift "What’s interesting... View Details
- April 2003
- Case
Sunk Costs: The Plan to Dump the Brent Spar (A)
This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses. View Details
Keywords: Alliances; Crisis Management; Environmental Sustainability; Energy Industry; Energy Industry; North America
Watkins, Michael D., and Samuel Passow. "Sunk Costs: The Plan to Dump the Brent Spar (A)." Harvard Business School Case 903-010, April 2003.
- February 2024
- Supplement
Can Cities Beat the Heat? (B2): Boston Climate Action Snapshot
By: Rosabeth Moss Kanter, Margot Zuckerman and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- Web
The Green Industrial Strategy Project | Institute for Business in Global Society
sectors. The goal is to identify private and public sector solutions to the three core problems of the clean energy transition. Incumbents versus startups Both incumbent firms and startups are investing in clean technologies and services.... View Details
- 01 Sep 2009
- News
Ready for Launch
MBA ’09, all have worked in Africa), with Jamie Yang, Jukka Valimaki, and Blandine Antoine, all of MIT. Org chart: A Tanzania-based management team (Emmanuel, Jukka, Jamie) and U.S.-based advisory team (Alla, Benjamin, Blandine). Best... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details
- 01 Sep 2003
- News
Hail to the Chief
Not along ago, consultant Alison Sander (MBA ’86/JD ’87) was invited to evaluate the potential for sustainable investment opportunities in Ecuador’s rain forests, where petroleum reserves were being parceled out to international energy... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B12): San Antonio Climate Action Snapshot
By: Rosabeth Moss Kanter, Natania Elias and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024 (Revised April 2024)
- Supplement
Can Cities Beat the Heat? (B8): Minneaoplis-St. Paul Climate Action Snapshot
By: Rosabeth Moss Kanter, Praveen Kumar and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- June 2008 (Revised October 2008)
- Case
International Carbon Finance and EcoSecurities
By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman
In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms... View Details
Keywords: Non-Renewable Energy; Cost Management; Investment Return; Business and Government Relations; Risk and Uncertainty; Investment; Cash Flow; Valuation; Pollutants; Environmental Sustainability; Financial Services Industry; China
Perold, Andre F., Forest L. Reinhardt, and Mikell Hyman. "International Carbon Finance and EcoSecurities." Harvard Business School Case 208-151, June 2008. (Revised October 2008.)
- May 2004 (Revised August 2004)
- Case
Enron Odyssey (A), The: The Special Purpose of "SPEs"
The board has asked Ron Tolbert, an employee in the Risk Assessment and Control Group, to analyze three SPE transactions executed by Enron executives: the Destec, Rhythms, and Fishtail/Bacchus transactions, which were prominently featured in the Examiner's Report in... View Details
Keywords: Financial Management; Financial Instruments; Analysis; Accounting; Financial Strategy; Energy Industry
Chacko, George C., Bala Dharan, and Eli Strick. Enron Odyssey (A), The: The Special Purpose of "SPEs". Harvard Business School Case 204-009, May 2004. (Revised August 2004.)
- February 2024
- Supplement
Can Cities Beat the Heat? (B4): Columbus Climate Action Snapshot
By: Rosabeth Moss Kanter, Coelin P. Scibetta and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details