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    • All HBS Web  (4,906)
      • Faculty Publications  (1,379)

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      • 2007
      • Working Paper

      The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

      By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

      Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details

      Keywords: Product Design; Adaptation; Software; Information Technology Industry
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      MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry." Harvard Business School Working Paper, No. 08-038, December 2007.
      • November 2007 (Revised April 2008)
      • Case

      Hariyali Kisaan Bazaar: A Rural Business Initiative

      By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
      In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
      Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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      Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
      • October 2007 (Revised December 2007)
      • Case

      TiVo 2007: DVRs and Beyond

      By: David B. Yoffie and Michael Slind
      Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
      Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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      Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
      • October 2007
      • Case

      iPhone vs. Cell Phone

      By: David B. Yoffie and Michael Slind
      The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
      Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry
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      Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
      • October 2007 (Revised April 2009)
      • Case

      TH!NK: The Norwegian Electric Car Company

      By: Joseph B. Lassiter III and David Kiron
      On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
      Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Europe; Norway
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      Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
      • Article

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details
      Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
      • 2007
      • Working Paper

      Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

      By: Robert S. Huckman, Bradley R. Staats and David M. Upton
      Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
      Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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      Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Harvard Business School Working Paper, No. 08-019, September 2007. (Revised February 2008, July 2008.)
      • August 2007 (Revised June 2020)
      • Case

      Trouble with a Bubble

      By: Tom Nicholas
      Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in... View Details
      Keywords: Bubble; Stock Market; Great Depression; Irving Fisher; Information Technology; Organizational Change and Adaptation; History; Financial Markets; Performance; Labor and Management Relations; Equity; Financial Crisis; Innovation and Invention; United States
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      Nicholas, Tom. "Trouble with a Bubble." Harvard Business School Case 808-067, August 2007. (Revised June 2020.)
      • August 2007 (Revised February 2008)
      • Case

      Gome Electronics: Evolving the Business Model

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
      After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details
      Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
      • August 2007 (Revised September 2008)
      • Case

      Marketing the "$100 Laptop" (A)

      By: John A. Quelch and Carin-Isabel Knoop
      In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
      Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Information Technology Industry; Information Technology Industry; Information Technology Industry; Cambridge
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      Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
      • July 2007 (Revised April 2008)
      • Case

      Secom: Managing Information Security in a Risky World

      By: F. Warren McFarlan, Robert D. Austin, Junko Usuba and Masako Egawa
      Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest security... View Details
      Keywords: Information Management; Internet and the Web; Information Technology; Safety; Operations; Information Technology Industry; Information Technology Industry; Japan
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      McFarlan, F. Warren, Robert D. Austin, Junko Usuba, and Masako Egawa. "Secom: Managing Information Security in a Risky World." Harvard Business School Case 308-015, July 2007. (Revised April 2008.)
      • June 2007 (Revised June 2008)
      • Case

      GE's Imagination Breakthroughs: The Evo Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
      Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
      • June 2007 (Revised April 2010)
      • Case

      Comcast Corporation

      By: Anita Elberse and Jason Schreiber
      In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
      Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
      • June 2007 (Revised October 2007)
      • Case

      Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

      By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein
      Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details
      Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston
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      Bohmer, Richard M.J., F. Warren McFarlan, and Julia Rose Adler-Milstein. "Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center." Harvard Business School Case 607-150, June 2007. (Revised October 2007.)
      • May 2007
      • Teaching Note

      Toyota Motor Corporation: Launching Prius (TN)

      By: Forest L. Reinhardt and Dennis A. Yao
      Keywords: Production; Green Technology Industry; Green Technology Industry
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      Reinhardt, Forest L., and Dennis A. Yao. "Toyota Motor Corporation: Launching Prius (TN)." Harvard Business School Teaching Note 707-558, May 2007.
      • March 2007 (Revised August 2009)
      • Case

      Aurolab: Bringing First-World Technology to the Third-World Blind

      By: V. Kasturi Rangan
      Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details
      Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India
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      Rangan, V. Kasturi. "Aurolab: Bringing First-World Technology to the Third-World Blind." Harvard Business School Case 507-061, March 2007. (Revised August 2009.)
      • February 2007 (Revised February 2007)
      • Case

      Wikipedia (A)

      By: Karim R. Lakhani and Andrew P. McAfee
      Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
      Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Technology Industry; Information Technology Industry
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      Lakhani, Karim R., and Andrew P. McAfee. "Wikipedia (A)." Harvard Business School Multimedia/Video Case 607-712, February 2007. (Revised February 2007.)
      • February 2007 (Revised August 2007)
      • Case

      Microsoft Office 2007

      By: Marco Iansiti and Bianca Buccitelli
      A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
      Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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      Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.)
      • December 2006 (Revised February 2009)
      • Case

      China Merchants Bank: Here Just For You

      By: F. Warren McFarlan, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo and Yan Yang
      Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an... View Details
      Keywords: Credit Cards; Information Technology; Technological Innovation; Innovation Leadership; Competitive Strategy; Initial Public Offering; Emerging Markets; Opportunities; Banking Industry; China; Hong Kong
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      McFarlan, F. Warren, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo, and Yan Yang. "China Merchants Bank: Here Just For You." Harvard Business School Case 307-081, December 2006. (Revised February 2009.)
      • December 2006 (Revised October 2007)
      • Case

      Monsanto: Realizing Biotech Value in Brazil

      By: David E. Bell and Mary L. Shelman
      In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details
      Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil
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      Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
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