Publications

Web

Marketing - Faculty & Research

use information and make choices and how these choices affect the firm's strategy for new product development, customer relationship management, branding and other marketing efforts. We examine issues related to branding, business marketing, global marketing, View Details

Web

Technology & Operations Management - Faculty & Research

the distribution and delivery of goods and services to customers. Recent Publications Responsive Working at PepsiCo UK (B) By: Amy C. Edmondson and Nancy Boghossian Staples May 2025 | Supplement | Faculty Research Supplements the (A)... View Details

09 Jun 2010
Working Paper Summaries

Agency Costs, Mispricing, and Ownership Structure

Keywords: by Sergey Chernenko, C. Fritz Foley & Robin Greenwood

Research Summary

Coordination, Control, and the Management of Organizations

Michael C. Jensen's research is aimed at obtaining a clearer understanding of how the 'organizational rules of the game' affect a manager's ability to accomplish his or her goals and how the rules can be structured to resolve problems and increase productivity. ... View Details

October 2024 (Revised December 2024)
Case

Kering Eyewear

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details

Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; Italy; Europe; China

February 2022 (Revised January 2023)
Case

Creating and Measuring Purpose at Viega

By: Ethan Rouen, Suraj Srinivasan and James Barnett

At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details

Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany

Article

Trimmed Opinion Pools and the Crowd's Calibration Problem

By: Victor Richmond R. Jose, Yael Grushka-Cockayne and Kenneth C. Lichtendahl

We introduce an alternative to the popular linear opinion pool for combining individual probability forecasts. One of the well-known problems with the linear opinion pool is that it can be poorly calibrated. It tends toward underconfidence as the crowd's diversity... View Details

Keywords: Trimmed Opinion Pools; Forecasting and Prediction

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2014
Working Paper

Islam, Inequality, and Pre-Industrial Comparative Development

By: Stelios Michalopoulos, Alireza Naghavi and Giovanni Prarolo

This study explores the interaction between trade and geography in shaping the Islamic economic doctrine and in turn the comparative development of the Muslim world. We build a model where an unequal distribution of land quality in presence of trade opportunities... View Details

Keywords: Islam; Inequality In Land Quality; Wealth Accumulation; Public Good Investment; Conflict; Wealth; Geography; Religion; Trade

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2012
Other Unpublished Work

Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

By: Laura Alfaro and Maggie X. Chen

The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details

Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

called BuurtzorgWeb, through which they share patient notes, distribute knowledge, collaborate on problems that extend beyond a single neighborhood team, and access the Omaha System, a standardized taxonomy to classify patient care and... View Details

Keywords: by Annelena Lobb; Health

Research Summary

Current Research

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

September 2024
Case

Copenhagen Infrastructure Partners: Leading the Energy Transition

By: John Macomber and Maxwell Nii Laryea

A leading global infrastructure fund debates whether and when to become engaged in the electrolysis and distribution of hydrogen, as part of the hydrogen economy and the global transtion to a net zero energy world. The proposed billion dollar project consists of ... View Details

Keywords: Energy; Infrastructure; Energy Generation; Renewable Energy; Project Finance; Energy Industry; Spain

October 2020
Case

PraDigi Open Learning: Transforming Rural India

By: John J-H Kim and Malini Sen

Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in... View Details

Keywords: Decision Choices and Conditions; Social Entrepreneurship; Education; Information Technology; Learning; Growth and Development Strategy; Non-Governmental Organizations; Social Issues; Education Industry; India; Asia

December 2014 (Revised August 2015)
Case

Muñoz Group: Sustaining Global Vertical Integration Through Innovation

By: Jose B. Alvarez and Annelena Lobb

Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details

Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America

August 2014
Case

Four Products: Predicting Diffusion (2014)

By: John Gourville

An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption

April 2013
Article

Using the Crowd as an Innovation Partner

By: Kevin J. Boudreau and Karim R. Lakhani

More and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around... View Details

Keywords: Innovation and Management; Research and Development

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2010
Working Paper

Evaluating the Effects of Large-Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative

By: Nava Ashraf, Gunther Fink and David N. Weil

Since 2003, Zambia has been engaged in a large-scale, centrally coordinated national anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass... View Details

Keywords: Cost vs Benefits; Developing Countries and Economies; Health Care and Treatment; Health Disorders; Performance Evaluation; Programs; Health Industry; Zambia

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April 2008
Case

Four Products: Predicting Diffusion (2008)

By: John T. Gourville

An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption