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  • July 2002 (Revised August 2002)
  • Case

Washington Hospital Center (C): Progress and Prospects, 1995-2001

By: Rosabeth M. Kanter and Michelle Heskett
Dr. Craig Feied and Dr. Mark Smith have already transformed a "worst-in-area" emergency medicine department into the best in the area. Industry-wide and hospital system-specific challenges remain, including their newest project of national importance--creating an... View Details
Keywords: History; Higher Education; Organizational Culture; Medical Specialties; Technological Innovation; Change Management; Nonprofit Organizations; Expansion; Crisis Management; Health Care and Treatment; Health Industry; District of Columbia
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  • 12 Jun 2019
  • News

Business as Usual Will Not Save the Planet

  • September 2009
  • Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty
"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details
Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry
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    Dafna Bearson

    Dafna Bearson is a doctoral candidate in the Strategy Unit at Harvard Business School. Her research interests lie at the intersection of strategy and innovation. Specifically, her research focuses on intellectual property commercialization strategy in startups... View Details

    Keywords: high technology; high technology; high technology
    • May–June 2015
    • Other Article

    HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'

    By: Michael Beer
    I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of... View Details
    Keywords: Management; Performance; Human Resources
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    • Article

    Beacon and Warning: Sherman Kent, Scientific Hubris, and the CIA's Office of National Estimates

    By: J. Peter Scoblic
    Would-be forecasters have increasingly extolled the predictive potential of Big Data and artificial intelligence. This essay reviews the career of Sherman Kent, the Yale historian who directed the CIA’s Office of National Estimates from 1952 to 1967, with an eye toward... View Details
    Keywords: National Security; Analytics and Data Science; Analysis; Forecasting and Prediction; History
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    • 15 Apr 2023
    • Conference Presentation

    Autonomous Systems

    By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher
    Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details
    Keywords: War; Technology Adoption
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    • Research Summary

    Branding in Digital and Social Media

    By: Jill J. Avery
    This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
    • 12 PM – 1 PM EDT, 21 Apr 2020
    • Webinars: Career

    The Future of Project Work

    In light of the COVID-19 crisis, it is clear that the world around us and our work lives are changing dramatically. This fundamental shift is bringing not only challenges but also the opportunity for new ways to work as well -- including meaningful project work. Join... View Details
    • February 22, 2023
    • Article

    How to Seed Organic Marketing in a Video-First World

    By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
    Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
    Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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    • 26 Feb 2009
    • Working Paper Summaries

    Barriers to Acting in Time on Energy and Strategies for Overcoming Them

    Keywords: by Max H. Bazerman; Energy; Utilities
    • Profile

    Cathy Zhou

    I had to stop amassing more skills and just make the leap to doing what I wanted to do. What have you most enjoyed about your career thus far? As a general manager at Uber, I love that the work my team and I do each day makes a direct... View Details
    Keywords: Technology
    • 02 Dec 2002
    • Research & Ideas

    The Secret of How Microsoft Stays on Top

    codified and integrated into this knowledge base in a way that ensured compatibility with its existing components. And third, it established processes to evolve this knowledge base to ensure it reflected changes in the broader View Details
    Keywords: by Sean Silverthorne
    • 2024
    • Working Paper

    The Wandering Scholars: Understanding the Heterogeneity of University Commercialization

    By: Josh Lerner, Henry Manley, Carolyn Stein and Heidi Williams
    University-based scientific research has long been argued to be a central source of commercial innovation and economic growth. Yet at the same time, there have been long-held concerns that many university-based discoveries never realize their potential social... View Details
    Keywords: Research; Higher Education; Business Startups; Innovation and Invention
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    • October 1991 (Revised June 1996)
    • Case

    Lotus MarketPlace: Households

    By: Lynn S. Paine
    Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details
    Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry
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      Marco Iansiti

      Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

      Prof. Iansiti's research examines the digital transformation of companies and... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
      • April 29, 2014
      • Column

      Corporate Reporting in the Big Data Era

      By: George Serafeim
      Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details
      Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations
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      • May 2024
      • Teaching Note

      AI Wars

      By: Andy Wu and Matt Higgins
      Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
      Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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      • 04 Mar 2024
      • Research & Ideas

      Want to Make Diversity Stick? Break the Cycle of Sameness

      When US Supreme Court Justice Ruth Bader Ginsburg died in 2020, Harvard Business School Assistant Professor Edward Chang noticed something interesting: To fill the vacancy, then-President Donald Trump replaced Ginsburg with another woman,... View Details
      Keywords: by Michael Blanding
      • November 2024
      • Supplement

      Epic Games: Nineteen Eighty-Fortnite (B)

      By: Andy Wu and Ronald Wang
      In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details
      Keywords: Lawsuits and Litigation; Market Transactions; Applications and Software; Technology Industry; Technology Industry
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